Authors' Coalition thank yous go to Pam Kelly for putting the Authors' Coalition (and my guest appearance at her class) front and center on her blog. http://www.pkellycom.blogspot.com/.
Her blog is a perfect place to see some shots of fair happenings at our booth (the videos with Rey Ybarra at our booth, shots with Annette Fix, (a fellow Authors' Coalition booth participant) and Book Publicists of Southern California (BPSC) leader, Irwin Zucker, plus notes on the way she used a drawing (and promoted it!) during her signing time and, of course, the beautiful set-up for her table during her signing time. Her passion shows through, of course, (She wrote Speak with Passion! Speak with Power!) but her promotion details set an example for us all.
Just a quick note on the Authors' Coalition catalog that goes out to booksellers, too. Mindy Laurence is sending copies to bookstore buyers. Both in her hometown and that of her PR client, Dr. Dan Skelton.
----
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Showing posts with label authors coalition. Show all posts
Showing posts with label authors coalition. Show all posts
Friday, May 23, 2008
Saturday, May 3, 2008
Q&A a la Ann Landers: Is a Book Fair Booth Signing Worth It?
Below you'll find a question from one of our booth participants that turned into my annual report of book fair booth do's, don't's, pro's, con's and marketing secrets:
Question: It would appear, from my short stop at the tent [at the LA Times Festival of Books], that no one made enough sales to break even. If that is true, an analysis would determine if it is worthwhile.
Answer: Thank you. This is a perfect way for me to focus that fair report that I promised those who participated in our booth. Questions and answers are always better than a plain old report. (-:
I can't remember exactly when you came onto the scene in our little book fair process. I say over and over again (in my newsletter, on my website, even in my book and on this blog that fairs are NOT about book sales but about exposure. The chance to send out invitations, releases, etc. and align oneself with the name of a fair as prestigious as the LA Times/UCLA Festival of Books. It is prestigious not only because of its size and its own association with names like the Times and UCLA but also because the general reader assumes that if you're signing at the fair in any capacity, that's a big deal.
I. E. book fairs are about opportunity, not sales. That is why all our AC booth participants receive e-mails from me over and over again. They include templates for releases, for fliers, for invitations and tons of stuff on the basics of marketing in general and marketing book fair appearances in particular.
Having said that, I can't think of one book promotion in the ten years I've been doing it that "pays for itself." For one thing, except for a book fair, it's rare if we know exactly how many book sales to assign to a particular effort. Even a fair can't really be measured this way. Did people go home and buy a book online, as an example? Did they do it Monday? Will they do it Wednesday after the fair? Will they do it when they see you or your title again in the newspapers or on the WEB next week?
Marketing is cumulative. Marketing is about "Persistency over time" and "frequency." Those words are my marketing mantras.
A fair is also about networking. As are many speaking engagements (where one also may sell quite a few books and sometimes, may not).
So, I think the question to be asking ourselves here is not if anyone sold enough to cover their expenses (if you count my time billed out at minimum wage, I certainly didn't and haven't for the last six years!) But instead each person who signs at a fair should ask themselves:
1. How much did you learn?
2. What would you do differently next time?
3. Did you participate in any of the value-added promotions offered by your booth planners or produce any of your own? Did you do your basic marketing? Those releases and invitations?
4. Are you using what I'm sending you after the fair for follow-up publicity. And are you assigning a value to that (not in book sales--again, that's too hard to trace -- but in what you would pay for advertising space equivalent to what you got either on the Web or in your hometown newspaper?)
5. Did you make an important contact for your future career at the fair. A publisher? Editor? Bookstore buyer? A writing club? Editor? etc.
6. Did you collect names for your contact list? That's important so that the next time you will have more people to invite.
7. Did you use your participation as a featured author in your other promotion? Your website? Your blog? Your newsletter? (It is not too late!)
In other words, did you play this fair (or any other fair or book signing or event) for all it can do for you?
For those of you who participated in the catalog only, the principles I've mentioned apply to that kind of promotion, too. Did you supply book buyers' names as asked? Are you following up with that list to talk to booksellers about the catalog? Are you sending them another catalog or media kit or sell sheet now that the catalog has been delivered? Perhaps with a handwritten note attached pointing your book out as one written by a local author.
By the way, did you know that big marketers think any campaign is HUGE if they get 7% of results. That means if they send out 100 postcards, they feel very fortunate to get responses (even nonbuying responses) on seven of them.)
So, to answer this question. Those of you who prefer to evaluate your book fair may certainly find that it didn't pay for itself. Of course, much depends on your royalty/profit margin on your books. Much will also depend on the kind of book you have. Generally, as an example, nonfiction books sell better than fiction. It's the nature of the game. That is true across the board in the world of publishing.
I saw people in our booth sell from two books to about 12 in an hour (the higher number is a guess because I obviously can't count everyone's sales when I'm busy.) And I would welcome figures from you all. I also saw many visitors ask authors for their signatures on posters, ask to pose for photos, etc., and I believe that those with signs that made passers-by immediately aware they were authors, saw more of this kind of action than others. That may not seem like a calculable benefit to some, but I sure think it adds to the fun. And those pictures can end up on Facebook, blogs and more. Especially if you had good signs and/or remembered to grab a copy of your book and hold it face out for the camera!
If enough of you volunteer to give out your sales, I will be happy to post that. I'd also like you to briefly enumerate what you did to promote your appearance before the fair.
Here are just a couple of additional items to report. We had three volunteers who handed out fliers and bookmarks and many authors brought their own volunteers who were generous about handing out materials for authors other than the author they came with. Yes, I often asked them to do that. Ha! Our books were on display individually (something few booths do) and well lighted, also a book fair booth rarity.
If any of you have anything to add to this, suggestions for next year or things I missed, please use the comment butt on this blog.
What have you found effective in the book fairs you've participated in? Please share here by using the comment link below!
----
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Question: It would appear, from my short stop at the tent [at the LA Times Festival of Books], that no one made enough sales to break even. If that is true, an analysis would determine if it is worthwhile.
Answer: Thank you. This is a perfect way for me to focus that fair report that I promised those who participated in our booth. Questions and answers are always better than a plain old report. (-:
I can't remember exactly when you came onto the scene in our little book fair process. I say over and over again (in my newsletter, on my website, even in my book and on this blog that fairs are NOT about book sales but about exposure. The chance to send out invitations, releases, etc. and align oneself with the name of a fair as prestigious as the LA Times/UCLA Festival of Books. It is prestigious not only because of its size and its own association with names like the Times and UCLA but also because the general reader assumes that if you're signing at the fair in any capacity, that's a big deal.
I. E. book fairs are about opportunity, not sales. That is why all our AC booth participants receive e-mails from me over and over again. They include templates for releases, for fliers, for invitations and tons of stuff on the basics of marketing in general and marketing book fair appearances in particular.
Having said that, I can't think of one book promotion in the ten years I've been doing it that "pays for itself." For one thing, except for a book fair, it's rare if we know exactly how many book sales to assign to a particular effort. Even a fair can't really be measured this way. Did people go home and buy a book online, as an example? Did they do it Monday? Will they do it Wednesday after the fair? Will they do it when they see you or your title again in the newspapers or on the WEB next week?
Marketing is cumulative. Marketing is about "Persistency over time" and "frequency." Those words are my marketing mantras.
A fair is also about networking. As are many speaking engagements (where one also may sell quite a few books and sometimes, may not).
So, I think the question to be asking ourselves here is not if anyone sold enough to cover their expenses (if you count my time billed out at minimum wage, I certainly didn't and haven't for the last six years!) But instead each person who signs at a fair should ask themselves:
1. How much did you learn?
2. What would you do differently next time?
3. Did you participate in any of the value-added promotions offered by your booth planners or produce any of your own? Did you do your basic marketing? Those releases and invitations?
4. Are you using what I'm sending you after the fair for follow-up publicity. And are you assigning a value to that (not in book sales--again, that's too hard to trace -- but in what you would pay for advertising space equivalent to what you got either on the Web or in your hometown newspaper?)
5. Did you make an important contact for your future career at the fair. A publisher? Editor? Bookstore buyer? A writing club? Editor? etc.
6. Did you collect names for your contact list? That's important so that the next time you will have more people to invite.
7. Did you use your participation as a featured author in your other promotion? Your website? Your blog? Your newsletter? (It is not too late!)
In other words, did you play this fair (or any other fair or book signing or event) for all it can do for you?
For those of you who participated in the catalog only, the principles I've mentioned apply to that kind of promotion, too. Did you supply book buyers' names as asked? Are you following up with that list to talk to booksellers about the catalog? Are you sending them another catalog or media kit or sell sheet now that the catalog has been delivered? Perhaps with a handwritten note attached pointing your book out as one written by a local author.
By the way, did you know that big marketers think any campaign is HUGE if they get 7% of results. That means if they send out 100 postcards, they feel very fortunate to get responses (even nonbuying responses) on seven of them.)
So, to answer this question. Those of you who prefer to evaluate your book fair may certainly find that it didn't pay for itself. Of course, much depends on your royalty/profit margin on your books. Much will also depend on the kind of book you have. Generally, as an example, nonfiction books sell better than fiction. It's the nature of the game. That is true across the board in the world of publishing.
I saw people in our booth sell from two books to about 12 in an hour (the higher number is a guess because I obviously can't count everyone's sales when I'm busy.) And I would welcome figures from you all. I also saw many visitors ask authors for their signatures on posters, ask to pose for photos, etc., and I believe that those with signs that made passers-by immediately aware they were authors, saw more of this kind of action than others. That may not seem like a calculable benefit to some, but I sure think it adds to the fun. And those pictures can end up on Facebook, blogs and more. Especially if you had good signs and/or remembered to grab a copy of your book and hold it face out for the camera!
If enough of you volunteer to give out your sales, I will be happy to post that. I'd also like you to briefly enumerate what you did to promote your appearance before the fair.
Here are just a couple of additional items to report. We had three volunteers who handed out fliers and bookmarks and many authors brought their own volunteers who were generous about handing out materials for authors other than the author they came with. Yes, I often asked them to do that. Ha! Our books were on display individually (something few booths do) and well lighted, also a book fair booth rarity.
If any of you have anything to add to this, suggestions for next year or things I missed, please use the comment butt on this blog.
What have you found effective in the book fairs you've participated in? Please share here by using the comment link below!
----
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Thursday, March 6, 2008
Authors' Coop Offers Trial Videos at LA Times Fair
Big Video News!
Best Selling Author TV To Be at LA Times Festival of Books
Rey Ybarra, the interviewer for the video many of you have seen and commented on is fantastic. See what he did for me on the video in this blog. It has been an extremely effective promotion. Isn't his camerman, Randy, fantastic? You should see the professional equipment they use! And their knowledge about getting that video out to places that most authors know little about.
They will be filming at the Authors' Coalition booth at the LA Times Festival of Books April 26 and 27th with a special introductory price for videos. I'm hoping lots of authors drop by to see what he can do for them besides film a really nice video. Find him at http://bestsellingauthortv.blogspot.com/. Explore the videos he has done there. Check out his amazing past in radio and TV.
More details to come. Or e-mail me with VIDEOS in the subject line. HoJoNew@aol.com
Best Selling Author TV To Be at LA Times Festival of Books
Rey Ybarra, the interviewer for the video many of you have seen and commented on is fantastic. See what he did for me on the video in this blog. It has been an extremely effective promotion. Isn't his camerman, Randy, fantastic? You should see the professional equipment they use! And their knowledge about getting that video out to places that most authors know little about.
They will be filming at the Authors' Coalition booth at the LA Times Festival of Books April 26 and 27th with a special introductory price for videos. I'm hoping lots of authors drop by to see what he can do for them besides film a really nice video. Find him at http://bestsellingauthortv.blogspot.com/. Explore the videos he has done there. Check out his amazing past in radio and TV.
More details to come. Or e-mail me with VIDEOS in the subject line. HoJoNew@aol.com
Tuesday, March 4, 2008
Sample Release for AC Members Participating in our Catalog
This is a sample of how a release would look for those participating in the Authors' Coalition catalog. Please see the next blog for a sample of how the general template was adapted for one of our signing authors last year.
M E D I A R E L E A S E
Contact: Jorge Lan
E-mail: lan@littlegreatones.com
Phone: 727 2300568
For Immediate Release
Little Great Ones "Benjamin Franklin" featuring at LA Times Festival of Books
DATELINE (your city and state here)—"Benjamin Franklin", a biographical read-along series published by Little Great Ones, will be featured in Author's Coalition catalog for the LA Times Festival of Books. The catalog presents Authors' Coalition's finest authors in a full-color catalog to booksellers and media.
This catalog is issued in conjunction with the Authors' Coalition booth on the beautiful UCLA campus in Westwood, CA. on April 26 and 27.
Jorge Ian, publisher, says "These biographies authored by assorted writers, will promote a love for reading and knowledge in an appealing and entertaining way and help establish the essential values that great historical characters have taught us by example in this fully-illustrated book and CD. Of course, Benjamin Franklin was one of the most admirable men of his time and one of the most interesting. His story travels from thunderstorms to great inventions to the independence of our country."
Veronica Vidales, a mother and sales director of Inquamsolutions, Inc, a book distributor, says:“I congratulate you on the quality but mostly for the values you are instilling in children. My son will surely have these books.” Veronica Vidales (Mother and sales director, Inquamsolutions Inc. Book distribution).
"Benjamin Franklin" is authored by Nancy Shepard, educator, art teacher and parent counselor. She has been a Montessori teacher for more than 20 years and worked with children from all ages, constantly exploring and developing better teaching methods. She is the head of an art institute for children and the principal of a Montessori school.
Learn more about Little Great Ones at www.littlegreatones.com
Other authors participating in the Authors Coalition program are Catherine McDonald, Carolyn Howard-Johnson, Barbara Crandall, M.D., Pam Kelly, Joyce Faulkner, and Pat McGrath Avery. Featured books include everything from nonfiction to poetry to genre fiction.
More information on the LA Times Fair go to www.latimes.com/extras/festivalofbooks/. The fair is f r @ @ to the public. UCLA parking is $8.
Learn more about Authors' Coalition at www.authorscoalitionandredenginepress.com
####
Support material available on request
M E D I A R E L E A S E
Contact: Jorge Lan
E-mail: lan@littlegreatones.com
Phone: 727 2300568
For Immediate Release
Little Great Ones "Benjamin Franklin" featuring at LA Times Festival of Books
DATELINE (your city and state here)—"Benjamin Franklin", a biographical read-along series published by Little Great Ones, will be featured in Author's Coalition catalog for the LA Times Festival of Books. The catalog presents Authors' Coalition's finest authors in a full-color catalog to booksellers and media.
This catalog is issued in conjunction with the Authors' Coalition booth on the beautiful UCLA campus in Westwood, CA. on April 26 and 27.
Jorge Ian, publisher, says "These biographies authored by assorted writers, will promote a love for reading and knowledge in an appealing and entertaining way and help establish the essential values that great historical characters have taught us by example in this fully-illustrated book and CD. Of course, Benjamin Franklin was one of the most admirable men of his time and one of the most interesting. His story travels from thunderstorms to great inventions to the independence of our country."
Veronica Vidales, a mother and sales director of Inquamsolutions, Inc, a book distributor, says:“I congratulate you on the quality but mostly for the values you are instilling in children. My son will surely have these books.” Veronica Vidales (Mother and sales director, Inquamsolutions Inc. Book distribution).
"Benjamin Franklin" is authored by Nancy Shepard, educator, art teacher and parent counselor. She has been a Montessori teacher for more than 20 years and worked with children from all ages, constantly exploring and developing better teaching methods. She is the head of an art institute for children and the principal of a Montessori school.
Learn more about Little Great Ones at www.littlegreatones.com
Other authors participating in the Authors Coalition program are Catherine McDonald, Carolyn Howard-Johnson, Barbara Crandall, M.D., Pam Kelly, Joyce Faulkner, and Pat McGrath Avery. Featured books include everything from nonfiction to poetry to genre fiction.
More information on the LA Times Fair go to www.latimes.com/extras/festivalofbooks/. The fair is f r @ @ to the public. UCLA parking is $8.
Learn more about Authors' Coalition at www.authorscoalitionandredenginepress.com
####
Support material available on request
Sample Media Release
This is a sample media release from Karina Fabian. It was adapted from the general release. I'm including it so you can see how that is done. The general release for 2008 will be posted soon for people to use as a template. And then another release that was adapted as a sample for those participting in the catalog. Beginners should keep their releases simple and clean.
M E D I A R E L E A S E
CONTACT: Karina Fabian
Phone:
E-mail:
For Immediate Release
Catholic Sci-Fi at LA Times Book Fair
Fredericksburg, VA--Catholic sci-fi fans will find something to interest them at the LA Times/UCLA Festival of Books this April 2? And 2?: Infinite Space, Infinite God, an anthology of Catholic science fiction edited by Karina and Robert Fabian.
Infinite Space, Infinite God features fifteen stories about the future Catholic Church. They tell about Catholics struggling to evangelize to aliens and lost human colonies and to determine the soul-status for genetically modified humans, genetically-designed chimeras, and clones made from the Martian sand. They feature the adventures of religious orders devoted to protecting interstellar travelers and inner-city priests. Two stories explore how technical advances allow monks to live in solitude on the Moon and to help one criminal learn the true meaning of Confession. The introductions discuss present doctrine and current trends in technology to set the framework for the stories and, the Fabians say, to encourage discussion.
"We're very excited to have our book at the festival," said Karina Fabian. "It's a terrific opportunity to showcase a genre of fiction that often gets neglected--religious sci-fi. I know people of any faith persuasion--but especially Catholics--will enjoy the stories. Like all good sci-fi, we're examining issues rather than evangelizing. This is faith-filled fiction for people who think."
Festival attendees can explore Infinite Space, Infinite God first-hand at booth 610, Zone F. The LA times/ UCLA Festival of books, in its 12th year, is the largest book fair in the United States, with over 130,000 attendees and more than 370 famous authors. The Festival, located on the UCLA campus, also features literary, cultural and musical presentations on six different outdoor stages. And explore our two giant children's areas, where there's storytelling, crafts, costumes characters and lots of family-oriented activities. Admission is free.
Those unable to attend the festival can learn more about Infinite Space, Infinite God at its website, http://isigsf.tripod.com.
Infinite Space, Infinite God is available online at www.twilighttimesbooks.com.
# # #
Full Media Kits, headshots, Book Cover Art and more available upon request both electronically and by post.
M E D I A R E L E A S E
CONTACT: Karina Fabian
Phone:
E-mail:
For Immediate Release
Catholic Sci-Fi at LA Times Book Fair
Fredericksburg, VA--Catholic sci-fi fans will find something to interest them at the LA Times/UCLA Festival of Books this April 2? And 2?: Infinite Space, Infinite God, an anthology of Catholic science fiction edited by Karina and Robert Fabian.
Infinite Space, Infinite God features fifteen stories about the future Catholic Church. They tell about Catholics struggling to evangelize to aliens and lost human colonies and to determine the soul-status for genetically modified humans, genetically-designed chimeras, and clones made from the Martian sand. They feature the adventures of religious orders devoted to protecting interstellar travelers and inner-city priests. Two stories explore how technical advances allow monks to live in solitude on the Moon and to help one criminal learn the true meaning of Confession. The introductions discuss present doctrine and current trends in technology to set the framework for the stories and, the Fabians say, to encourage discussion.
"We're very excited to have our book at the festival," said Karina Fabian. "It's a terrific opportunity to showcase a genre of fiction that often gets neglected--religious sci-fi. I know people of any faith persuasion--but especially Catholics--will enjoy the stories. Like all good sci-fi, we're examining issues rather than evangelizing. This is faith-filled fiction for people who think."
Festival attendees can explore Infinite Space, Infinite God first-hand at booth 610, Zone F. The LA times/ UCLA Festival of books, in its 12th year, is the largest book fair in the United States, with over 130,000 attendees and more than 370 famous authors. The Festival, located on the UCLA campus, also features literary, cultural and musical presentations on six different outdoor stages. And explore our two giant children's areas, where there's storytelling, crafts, costumes characters and lots of family-oriented activities. Admission is free.
Those unable to attend the festival can learn more about Infinite Space, Infinite God at its website, http://isigsf.tripod.com.
Infinite Space, Infinite God is available online at www.twilighttimesbooks.com.
# # #
Full Media Kits, headshots, Book Cover Art and more available upon request both electronically and by post.
Wednesday, February 6, 2008
Reach Bookstore Book Buyers and Cross-Promote in One Fell Swoops
Calling booksellers on the phone can be a futile effort if they have no reason to know you.
Worse, it's impossible to call every book buyer and expensive to send info on your book out to hundreds of them.
And, yes, you need some credibility. The could be some past experience with the bookstores (you were a guest on a panel perhaps?). Or you could be part of a professional organization and that is evident in the first contact you make with them.
Authors' Coalition to the rescue!
Authors' Coalition sends out a catalog under our name. But we also tie it to our booth at the LA Times/UCLA Festival of Books. That's Double Credibility!
Participating authors provide the names of the book buyers we send it to, 500 or more. That means that it many cases the bookseller will know at least one author featured in the catalog. That's a another level of credibility, another reason for them to pay attention to that book and the others in the catalog.
And it gives the author a way to follow up with a phone call that will be better received. They simply ask, "Just calling to see if your received the LATimes/UCLA catalog sent by Authors Coaltion. My book, Great Expectations, was featured."
Then, of course, it's a four color catalog. It comes in the mail, a rarity these days. And, did I mention that it's less expensive than going it alone?
Learn more about this and all the Authors' Coalition programs at: http://www.authorscoalitionandredenginepress.com/fair_booths.htm.
The catalog and others are designed so you don't have to be at the fair or even in LA to benefit.
After you've peeked at the AC page, e-mail me with CATALOG in the subject line. I'll help you pick and choose the programs right for you. HoJoNews@aol.com.
Worse, it's impossible to call every book buyer and expensive to send info on your book out to hundreds of them.
And, yes, you need some credibility. The could be some past experience with the bookstores (you were a guest on a panel perhaps?). Or you could be part of a professional organization and that is evident in the first contact you make with them.
Authors' Coalition to the rescue!
Authors' Coalition sends out a catalog under our name. But we also tie it to our booth at the LA Times/UCLA Festival of Books. That's Double Credibility!
Participating authors provide the names of the book buyers we send it to, 500 or more. That means that it many cases the bookseller will know at least one author featured in the catalog. That's a another level of credibility, another reason for them to pay attention to that book and the others in the catalog.
And it gives the author a way to follow up with a phone call that will be better received. They simply ask, "Just calling to see if your received the LATimes/UCLA catalog sent by Authors Coaltion. My book, Great Expectations, was featured."
Then, of course, it's a four color catalog. It comes in the mail, a rarity these days. And, did I mention that it's less expensive than going it alone?
Learn more about this and all the Authors' Coalition programs at: http://www.authorscoalitionandredenginepress.com/fair_booths.htm.
The catalog and others are designed so you don't have to be at the fair or even in LA to benefit.
After you've peeked at the AC page, e-mail me with CATALOG in the subject line. I'll help you pick and choose the programs right for you. HoJoNews@aol.com.
Tuesday, November 27, 2007
Q&A: What If Your Book Won't Be Ready?
Question:
Carolyn:
I thought I'd seek your guidance on this. My next book, Months and Seasons, will be published on June 14, 2008 in a special presentation at the Beverly Hills library. Hence, I won't have books to sell in April. Still, I'll be promoting it at that point. I'll have sent galleys out to reviewers before that date. How might I use what you offer?
Best,
Chris Meeks, author of The Middle-Aged Man and Sea and other books
Answer:
Very good question, Chris.
I would do the catalog that goes out to booksellers and press. You have access to it to print up your own and repeat that later. You benefit from doing it this way because:
1. It is less expensive than sending out a mailing on your own.
2. Your book is associated with an organization rather than looking like only one of the hundreds of thousands of subsidy-published books.
3. The cross promotional aspect of many authors using the catalog afterward (in media kits, to follow-up with the same or other booksellers, to give out at events, etc.) can also be useful if we have an active group participating.
4. Because participants give us the names and addresses of bookstores in their area and bookstores they work with (including contact names and e-mail addresses), this becomes a targeted list. If they follow up with a phone call to the 25 or more bookstores they submit, that gives them a chance to do that frequency thing I always suggest. (-:
I also like both the CD and the slide show for both of the above reasons. If you do the CD, you get the slide show for only $30 more dollars. I don't believe you are a member of AC, but with that fee comes some other perks and associations that can't hurt either. Check out the membership page at www.authorscoalitionandredenginepress.com.
Having said that, here's another idea. You could also do a "meet and greet." Send invitations to press and contacts. Promise them excerpts (of course, if you do the CD that would have an excerpt on it, too!) and sign them. We give away books with any sale and we could do the same with people who came by for your white paper/booklet/handout--whatever format you wanted. You would be a test on this. We have nevery done anything like it. But with your contacts at UCLA, etc., I should think it could be very successful.
Carolyn:
I thought I'd seek your guidance on this. My next book, Months and Seasons, will be published on June 14, 2008 in a special presentation at the Beverly Hills library. Hence, I won't have books to sell in April. Still, I'll be promoting it at that point. I'll have sent galleys out to reviewers before that date. How might I use what you offer?
Best,
Chris Meeks, author of The Middle-Aged Man and Sea and other books
Answer:
Very good question, Chris.
I would do the catalog that goes out to booksellers and press. You have access to it to print up your own and repeat that later. You benefit from doing it this way because:
1. It is less expensive than sending out a mailing on your own.
2. Your book is associated with an organization rather than looking like only one of the hundreds of thousands of subsidy-published books.
3. The cross promotional aspect of many authors using the catalog afterward (in media kits, to follow-up with the same or other booksellers, to give out at events, etc.) can also be useful if we have an active group participating.
4. Because participants give us the names and addresses of bookstores in their area and bookstores they work with (including contact names and e-mail addresses), this becomes a targeted list. If they follow up with a phone call to the 25 or more bookstores they submit, that gives them a chance to do that frequency thing I always suggest. (-:
I also like both the CD and the slide show for both of the above reasons. If you do the CD, you get the slide show for only $30 more dollars. I don't believe you are a member of AC, but with that fee comes some other perks and associations that can't hurt either. Check out the membership page at www.authorscoalitionandredenginepress.com.
Having said that, here's another idea. You could also do a "meet and greet." Send invitations to press and contacts. Promise them excerpts (of course, if you do the CD that would have an excerpt on it, too!) and sign them. We give away books with any sale and we could do the same with people who came by for your white paper/booklet/handout--whatever format you wanted. You would be a test on this. We have nevery done anything like it. But with your contacts at UCLA, etc., I should think it could be very successful.
Friday, November 2, 2007
Come Join Us as a Participating Author! LA Times Festival of Books
The following is the 2008 program:
You are invited to participate in our next LA Times/UCLA Festival of Books booth--the one April 26 and 27 of 2008--or any of the value-added programs aligned with the fair. The book-signing portion of the fair required that you attend, the others do not.
(For pictures of the 2007 booth taken by Janet Goliger, one of our 2007 participating authors, go to
http://www.classeducation.org/pix/)
Authors' Coalition will again be sponsoring a double booth at the LA Times/UCLA Festival of Books booth on April 26 and 27 of 2008. As many of you know from this blog that focuses on making a hum-drum fair into a sizzling success and from past experience, we make changes every year based on what we learned the year before and the year before that (see other entries).
Last year we opened the fair booth to authors who live outside the LA area. That worked very well. Such participation includes the catalog, the slide show, and the CD offering. Those of you without travel budgets may like to know that we will have booths at other venues throughout the USA and throughout the year including Veteran's Week in Branson, MO.
Other advantages Authors' Coalition booths offer:
1. ongoing education in the operation and promotion of the booth
2. value-added promotions designed to draw readers to our booth including
the slide show, CDs, catalog for booksellers and media, and the free
gifts with purchase program designed to entice people to buy (Kind of
like the Estee Lauder gift with purchase at your local Macy's (-: )
3. cross promotion of many authors rather than of only a few
4. excellent location at the fair
5. association with a recognized name and with other authors with recognized
names
6. a stable booth position/location with an established history among
return visitors to the fair
7. a booth with double the usual frontage of most
8. assorted ways to participate, some available to authors who don't live in
the area
9. a limited number of books accepted to increase visibility (see below for
details)
10. display of your book (those who are signing) for the full two days
11. display of your poster for the full two days
12. exposure on Authors' Coalition blogs (see details below)
13. your book listed on an Amazon Listmania
14. the credibility being associated with a well-planned booth
DISPLAY:
Books on display will be shown on a bookstand, not tossed into a bin with hundreds of others. There is room near each participant's book to have a flier 4 x 5 3/4 and, to give away bookmarks or business cards--any two of the three. Each author may also supply laminated signs with grommets to be hung around the perimeter of the booth. Note: We are not offering display to anyone not signing this year. All books on display will be those of signing authors.
Other Perks and guidelines:
You may have your book featured FREE in our CD with the participation in our value-added catalog and slide show. (see details below).
You participation in signing and display, includes an ad on the Authors' Coalition website at no additional charge. For those participating in the catalog, slideshow and CD, your ad will be placed on other pages of the site as space allows.
No books will be sold out of the booth except by signing authors.
This fair-focused blog is open to all. That further exposes our participants' books. We use the blog as a kind of journal of our experiences and the blog comments as a way to share promotion ideas and ask questions. It is an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere.
We also offer a free review blog (www.TheNewBookReview.blogspot.com) where I post authors' favorite reviews (with permission from the reviewer).
SIGNING SEGMENTS AT THE FAIR:
Local authors or authors willing to travel may purchase one hour segments of signing time. Signings will be posted in the booth (Sorry, but the LA Times Festival of Books administration does not provide a way to list multiple authors in the brochures, etc. that the LA Times sends out. Thus signing authors will be responsible for their own promotions including media releases and invitations to drive traffic to their signing. In fact, for everyone to benefit we will ask for a pledge that each of them will do so.)
One hour signing segments cost $140 for the first and $100 for a second hour. The fee includes display in the booth for the full two days. If you choose to sign, we strongly recommend that participants consider the stands and banners we tested last year to make their signing times a standout. (Information on these amazingly-effective stands to come and at www.authorscoalitionandredenginepress.com ) All signing positions are available on a first-come, first-served basis. We have had authors with books traditionally published as well as subsidy- and self-published. We only ask that no one with pornographic material apply because we are located near the children's section and sometimes have children's authors as signers. Those who are not members of Authors' Coalition will be asked to join at the Silver Membership level, $20. Participants whose memberships come due in April will be given a 50% discount for their next year's dues. ($10 in addition to the signing fee.)
Training: It is our policy to supply ideas for book fair promotion as well as to lead our participants through the process. We begin early. Many find this an educational experience equivalent to taking an expensive class in promotion.
Gift with Purchase: We supply books to give away free with purchase of books (while supplies last) from those signing. This does not cost anything additional. We will be pleased to accept books in quantity as giveaways for this purpose--from participants and other authors as well. We know donating books is a wonderful way to utilize damaged books, overstock, etc. Books in the hands of readers bear more fruit than books stowed in a closet. (-:.
Disposal of Fair Materials: Books and promotion materials will not be returned. Display books will be donated to a library after the fair.
Other terms: Because of the training process and because we must pay our expenses early, fees must be paid upon signing and cannot be refunded. There are also no refunds for natural or unnatural disasters and, yes, that includes rain.
An author must participate in the signing segment to actually sell books. They sell their own books in our booth only during their signing time and handle their own sales (or bring an assistant to do that for them.)
THE CATALOG:
Based on last year's success, we are offering a catalog again this year. This is a cross-promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super-successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants -- regardless of the area they live in -- benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:
1/8 page: $125
1/4 page: $250
1/2 page: $500
Full page: $1000.
Nonmembers of Authors' Coalition or those not participating in the full program, please add $20 to cover your membership.
These prices include:
ad set up (layout),
ad space
printing
postage to book buyers and press contacts.
pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year. the right to print and send copies of this catalog for other purposes as long as you do not make changes in the catalog
You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.
Catalog Details
A electronic sample catalog from last year is available on request.
Authors may participate only in this catalog or in combination with some of the others programs offered.
Those who participate in the catalog and the slide program will be included on the CD that we give out to 1,000 fair-goers at no extra charge.
The costs listed are for paid members of Authors' Coalition members. To support our sponsor, Authors¡¦ Coalition, all participants who are not members will be asked to pay $20 for a basic membership fee (or $10 renewal if they participated in last year's fair).
Participation in this catalog is limited.
This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.
This catalog will be circulated by e-mail to bookstores for which we have e-addresses. Participating authors will be encouraged to supply e-address as well as postal addresses.
This catalog will be circulated to bookstores personally selected by the participants as well as others.
Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.
THE SLIDE SHOW:
Last year Joyce Faulkner, director of Authors' Coalition, produced a test slide show for LA Times Festival of Books participants. Because it was a trial is was a free perk for those who participating in some other programs. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather and especially effective on the huge Veteran's Week (www.bransontourismcenter.com) screens in Branson, MO, (attendance some 100,000) and at speaking engagement where television screens are available. Here is an opportunity to join in its future. We will be using it at every feasible venue that we will be at and participating members may choose to utilize it at their events as well. Thus, it will be seen in places you can't possibly be yourself. When you use it at your own events it will be great cross-promotion that benefits others on the slide show and well as YOU.
So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens. And your investment in this promotion lasts the entire year and only gets stronger with each participant. It is available to any author, whether he or she participates as a signer at the fair.
The cost for the slide show is $100.
Included in the fee are:
the technical aspect of setup
exposure wherever the slideshow/video travels through the year
a copy for your own use at your signings, seminars, workshops, etc.
the right to use it at your own events
It's a true cross-promotion. Your book, your blurb, your URL will be featured at these events. If you choose to participate, see below.
A 50% discount applies for those who participated in 2007. Those who are not members of Authors' Coalition will be asked to join at the low Silver level ($20). Learn more about the perks that come with that membership at AC.
THE CD:
We are offering a promotional CD with professionally designed artwork burned into each again this year. Authors' Coalition will burn 1,000 (or more, depending on participation) to be given to visitors and the press corps at the fair. Last year's participants will be given a price break because their sections will need only minor updates. (See below under "Costs.")
Authors will be able to purchase additional CDs to send to their own press contacts or readers or to use throughout the year. I use them as give-aways where I need an entree to talk to people and as easily mailable thank you gifts to editors, reviewers, etc.. Participants will also have the right to make copies on their own at not extra charge to distribute at events as give-aways. We ask only that no changes be made to content. Therefore, each author who participates must see that this kind of cross-promotion will benefit them and be willing to let their CD partners distribute the CDs at will. In other words, participants who actively promote with the CD will continue to benefit themselves and others.
The CD ROM includes your:
book title
book cover
author biography
review of books
a story, poem or excerpt.
These CDs will include professional design on each disc.
There will be a small additional fee to cover webmaster's time for any authors who wish to include multiple books.
CD Cost
A: $200 fee includes:
1.webmaster fees
2.CDs and sleeves
3. right to produce additional CDs on your own
or to purchase additional CDs at a minimal cost of $50 for 50 CDs plus
shipping costs. (Graduated discounts available)
4.1000 CDs given to readers and media at the LA Times Fair
Those who are purchasing the slide show may be included in the CD for only an additional $30.
Those who were included on the CD in 2007 may participate in the 2008 program for only $20.
Possible venues in addition to the LA Times/UCLA Fair (attendance 135,000P your CD will be shown at are:
1. West Hollywood Book Fair
2. Southern Book Fair
3. Arkansas Book Fair
4.Branson Veteran's Week
5.The classes, seminars, workshops and other events (where facilities allow
for its effectiveness) will be presented by other participants and Carolyn
Howard-Johnson, Authors' Coalition founder, and Pat McGrath Avery and
Joyce Faulkner, Authors' Coalition directors.
PAYMENT FOR ANY OR ALL PROGRAMS
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. Please put "LA Times Fair" in the subject line and please let her know the programs you would like to participate in so she will know how to bill you. She will then send you details for participation and answer other questions regarding this show.
Questions come to Carolyn Howard-Johnson. Put "LA Times Fair" in the subject line and them send to me at HoJoNews@aol.com.
You are invited to participate in our next LA Times/UCLA Festival of Books booth--the one April 26 and 27 of 2008--or any of the value-added programs aligned with the fair. The book-signing portion of the fair required that you attend, the others do not.
(For pictures of the 2007 booth taken by Janet Goliger, one of our 2007 participating authors, go to
http://www.classeducation.org/pix/)
Authors' Coalition will again be sponsoring a double booth at the LA Times/UCLA Festival of Books booth on April 26 and 27 of 2008. As many of you know from this blog that focuses on making a hum-drum fair into a sizzling success and from past experience, we make changes every year based on what we learned the year before and the year before that (see other entries).
Last year we opened the fair booth to authors who live outside the LA area. That worked very well. Such participation includes the catalog, the slide show, and the CD offering. Those of you without travel budgets may like to know that we will have booths at other venues throughout the USA and throughout the year including Veteran's Week in Branson, MO.
Other advantages Authors' Coalition booths offer:
1. ongoing education in the operation and promotion of the booth
2. value-added promotions designed to draw readers to our booth including
the slide show, CDs, catalog for booksellers and media, and the free
gifts with purchase program designed to entice people to buy (Kind of
like the Estee Lauder gift with purchase at your local Macy's (-: )
3. cross promotion of many authors rather than of only a few
4. excellent location at the fair
5. association with a recognized name and with other authors with recognized
names
6. a stable booth position/location with an established history among
return visitors to the fair
7. a booth with double the usual frontage of most
8. assorted ways to participate, some available to authors who don't live in
the area
9. a limited number of books accepted to increase visibility (see below for
details)
10. display of your book (those who are signing) for the full two days
11. display of your poster for the full two days
12. exposure on Authors' Coalition blogs (see details below)
13. your book listed on an Amazon Listmania
14. the credibility being associated with a well-planned booth
DISPLAY:
Books on display will be shown on a bookstand, not tossed into a bin with hundreds of others. There is room near each participant's book to have a flier 4 x 5 3/4 and, to give away bookmarks or business cards--any two of the three. Each author may also supply laminated signs with grommets to be hung around the perimeter of the booth. Note: We are not offering display to anyone not signing this year. All books on display will be those of signing authors.
Other Perks and guidelines:
You may have your book featured FREE in our CD with the participation in our value-added catalog and slide show. (see details below).
You participation in signing and display, includes an ad on the Authors' Coalition website at no additional charge. For those participating in the catalog, slideshow and CD, your ad will be placed on other pages of the site as space allows.
No books will be sold out of the booth except by signing authors.
This fair-focused blog is open to all. That further exposes our participants' books. We use the blog as a kind of journal of our experiences and the blog comments as a way to share promotion ideas and ask questions. It is an ideal way to keep a record but also to share with other writers who might be planning a fair booth elsewhere.
We also offer a free review blog (www.TheNewBookReview.blogspot.com) where I post authors' favorite reviews (with permission from the reviewer).
SIGNING SEGMENTS AT THE FAIR:
Local authors or authors willing to travel may purchase one hour segments of signing time. Signings will be posted in the booth (Sorry, but the LA Times Festival of Books administration does not provide a way to list multiple authors in the brochures, etc. that the LA Times sends out. Thus signing authors will be responsible for their own promotions including media releases and invitations to drive traffic to their signing. In fact, for everyone to benefit we will ask for a pledge that each of them will do so.)
One hour signing segments cost $140 for the first and $100 for a second hour. The fee includes display in the booth for the full two days. If you choose to sign, we strongly recommend that participants consider the stands and banners we tested last year to make their signing times a standout. (Information on these amazingly-effective stands to come and at www.authorscoalitionandredenginepress.com ) All signing positions are available on a first-come, first-served basis. We have had authors with books traditionally published as well as subsidy- and self-published. We only ask that no one with pornographic material apply because we are located near the children's section and sometimes have children's authors as signers. Those who are not members of Authors' Coalition will be asked to join at the Silver Membership level, $20. Participants whose memberships come due in April will be given a 50% discount for their next year's dues. ($10 in addition to the signing fee.)
Training: It is our policy to supply ideas for book fair promotion as well as to lead our participants through the process. We begin early. Many find this an educational experience equivalent to taking an expensive class in promotion.
Gift with Purchase: We supply books to give away free with purchase of books (while supplies last) from those signing. This does not cost anything additional. We will be pleased to accept books in quantity as giveaways for this purpose--from participants and other authors as well. We know donating books is a wonderful way to utilize damaged books, overstock, etc. Books in the hands of readers bear more fruit than books stowed in a closet. (-:.
Disposal of Fair Materials: Books and promotion materials will not be returned. Display books will be donated to a library after the fair.
Other terms: Because of the training process and because we must pay our expenses early, fees must be paid upon signing and cannot be refunded. There are also no refunds for natural or unnatural disasters and, yes, that includes rain.
An author must participate in the signing segment to actually sell books. They sell their own books in our booth only during their signing time and handle their own sales (or bring an assistant to do that for them.)
THE CATALOG:
Based on last year's success, we are offering a catalog again this year. This is a cross-promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super-successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants -- regardless of the area they live in -- benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:
1/8 page: $125
1/4 page: $250
1/2 page: $500
Full page: $1000.
Nonmembers of Authors' Coalition or those not participating in the full program, please add $20 to cover your membership.
These prices include:
ad set up (layout),
ad space
printing
postage to book buyers and press contacts.
pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year. the right to print and send copies of this catalog for other purposes as long as you do not make changes in the catalog
You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.
Catalog Details
A electronic sample catalog from last year is available on request.
Authors may participate only in this catalog or in combination with some of the others programs offered.
Those who participate in the catalog and the slide program will be included on the CD that we give out to 1,000 fair-goers at no extra charge.
The costs listed are for paid members of Authors' Coalition members. To support our sponsor, Authors¡¦ Coalition, all participants who are not members will be asked to pay $20 for a basic membership fee (or $10 renewal if they participated in last year's fair).
Participation in this catalog is limited.
This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.
This catalog will be circulated by e-mail to bookstores for which we have e-addresses. Participating authors will be encouraged to supply e-address as well as postal addresses.
This catalog will be circulated to bookstores personally selected by the participants as well as others.
Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.
THE SLIDE SHOW:
Last year Joyce Faulkner, director of Authors' Coalition, produced a test slide show for LA Times Festival of Books participants. Because it was a trial is was a free perk for those who participating in some other programs. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather and especially effective on the huge Veteran's Week (www.bransontourismcenter.com) screens in Branson, MO, (attendance some 100,000) and at speaking engagement where television screens are available. Here is an opportunity to join in its future. We will be using it at every feasible venue that we will be at and participating members may choose to utilize it at their events as well. Thus, it will be seen in places you can't possibly be yourself. When you use it at your own events it will be great cross-promotion that benefits others on the slide show and well as YOU.
So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens. And your investment in this promotion lasts the entire year and only gets stronger with each participant. It is available to any author, whether he or she participates as a signer at the fair.
The cost for the slide show is $100.
Included in the fee are:
the technical aspect of setup
exposure wherever the slideshow/video travels through the year
a copy for your own use at your signings, seminars, workshops, etc.
the right to use it at your own events
It's a true cross-promotion. Your book, your blurb, your URL will be featured at these events. If you choose to participate, see below.
A 50% discount applies for those who participated in 2007. Those who are not members of Authors' Coalition will be asked to join at the low Silver level ($20). Learn more about the perks that come with that membership at AC.
THE CD:
We are offering a promotional CD with professionally designed artwork burned into each again this year. Authors' Coalition will burn 1,000 (or more, depending on participation) to be given to visitors and the press corps at the fair. Last year's participants will be given a price break because their sections will need only minor updates. (See below under "Costs.")
Authors will be able to purchase additional CDs to send to their own press contacts or readers or to use throughout the year. I use them as give-aways where I need an entree to talk to people and as easily mailable thank you gifts to editors, reviewers, etc.. Participants will also have the right to make copies on their own at not extra charge to distribute at events as give-aways. We ask only that no changes be made to content. Therefore, each author who participates must see that this kind of cross-promotion will benefit them and be willing to let their CD partners distribute the CDs at will. In other words, participants who actively promote with the CD will continue to benefit themselves and others.
The CD ROM includes your:
book title
book cover
author biography
review of books
a story, poem or excerpt.
These CDs will include professional design on each disc.
There will be a small additional fee to cover webmaster's time for any authors who wish to include multiple books.
CD Cost
A: $200 fee includes:
1.webmaster fees
2.CDs and sleeves
3. right to produce additional CDs on your own
or to purchase additional CDs at a minimal cost of $50 for 50 CDs plus
shipping costs. (Graduated discounts available)
4.1000 CDs given to readers and media at the LA Times Fair
Those who are purchasing the slide show may be included in the CD for only an additional $30.
Those who were included on the CD in 2007 may participate in the 2008 program for only $20.
Possible venues in addition to the LA Times/UCLA Fair (attendance 135,000P your CD will be shown at are:
1. West Hollywood Book Fair
2. Southern Book Fair
3. Arkansas Book Fair
4.Branson Veteran's Week
5.The classes, seminars, workshops and other events (where facilities allow
for its effectiveness) will be presented by other participants and Carolyn
Howard-Johnson, Authors' Coalition founder, and Pat McGrath Avery and
Joyce Faulkner, Authors' Coalition directors.
PAYMENT FOR ANY OR ALL PROGRAMS
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. Please put "LA Times Fair" in the subject line and please let her know the programs you would like to participate in so she will know how to bill you. She will then send you details for participation and answer other questions regarding this show.
Questions come to Carolyn Howard-Johnson. Put "LA Times Fair" in the subject line and them send to me at HoJoNews@aol.com.
Monday, October 8, 2007
Thank Yous and Goodbyes to the West Hollywood Book Fair
Goodbye to the West Hollywood Fair for 2007!
This is a rundown and thank you to all those who participated and for those who want to know more about how the booth went.
I thought the fair was well-trafficked, well-promoted and well-planned. I don't know how many of you saw the guide/map they put out but they did a very good job with it. It is also the only fair I know of that lists all the signers in each individual booth on their website.
A special thanks to Janet Goliger. In Joyce's absence she was up at 5 am, at the fair with me at 6 (it was still dark) installing book shelves, lighting and hanging signs. She and Carol Amato stayed with me until we had broken down as well. I don't know what I would have done without them.
Also, special thanks to our three volunteers, Alexa Gregorian, Rita Gabrielyan and her friend. They handed out free CDs (many Authors' Coalition members are featured on that CD!) and took books around to talk them up. That was excellent practice in meeting people and saleswomanship for these youngsters. I am guessing that we gave away about 300 of the CDs.
The free book with purchase that we do in most of our booths is always a good perk for fair-goers. We gave away about 40 books throughout the day so that indicates a pretty decent one-day fair. It may be that more books than than were sold for sometimes some of us forgot to give away the free book when people purchased on of ours.
Keep in mind that book fairs have to be mostly about a chance to reach out to readers who are already on our lists, a chance to contact media so they know we are still alive and kicking (even if they don't show up!). One of our signers, Christine Alexanians, was very nearly successful in getting some coverage in an Armenian newspaper. It didn't quite work but next time she contacts them, they may remember her. One of our signers was an absentee. The volunteers helps pass out his cards and magnets and wore his T-shirt around the fair--not bad considering his book is political and this fair was definitely frequented by many with liberal view points.
Please review this blog for ways to apply the successes of this booth to others you may choose to participate in. Most do not provide the value-added promotions, but that won't keep you from doing it for yourself.
Our next Authors' Coalition booth/theater/extravaganza is at Veteran's Week in Branson, MO. This one is being planned and worked by AC directors Pat McGrath Avery and Joyce Faulkner. It will include the video/slide show that many Authors' Coalition members participated in. It will be shown on two giant screens in a theater that attracts many thousands of military people and veterans; the booth is in association with the Military Writers Society of America so it should also attract many writers.
Now things have quieted down, I hope you'll all review the Authors' Coalition welcome letter that comes with your membership. If you haven't already done it, you can have a review of your book(s) posted, your book can be in our bookstore with a link directly to Amazon. You can upgrade your membership to receive other perks including f r e e books on writing and more.
If you aren't receiving your associated newsletters (we want you to be the best educated published authors ever!), let us know. They are Sharing with Writers, Fiction Flier, Salute! (military people who writers who write about the military), Inkspotter, Yarnspinners and Wordweavers and QueenPower (for women seeking empowerment). The editors of each of these newsletters makes every effort to include AC members in their pages. That includes your articles, news of your releases, your fiction and your poetry. Check out the Authors' Coalition site.
And thank to our sponsores, Red Engine Press and WebforAuthors.
Best to all of you and, again, thank you!
Carolyn Howard-Johnson
Founder, Authors' Coalition
www.howtodoitfrugally.com where you'll find hundreds of resource for writers.
This is a rundown and thank you to all those who participated and for those who want to know more about how the booth went.
I thought the fair was well-trafficked, well-promoted and well-planned. I don't know how many of you saw the guide/map they put out but they did a very good job with it. It is also the only fair I know of that lists all the signers in each individual booth on their website.
A special thanks to Janet Goliger. In Joyce's absence she was up at 5 am, at the fair with me at 6 (it was still dark) installing book shelves, lighting and hanging signs. She and Carol Amato stayed with me until we had broken down as well. I don't know what I would have done without them.
Also, special thanks to our three volunteers, Alexa Gregorian, Rita Gabrielyan and her friend. They handed out free CDs (many Authors' Coalition members are featured on that CD!) and took books around to talk them up. That was excellent practice in meeting people and saleswomanship for these youngsters. I am guessing that we gave away about 300 of the CDs.
The free book with purchase that we do in most of our booths is always a good perk for fair-goers. We gave away about 40 books throughout the day so that indicates a pretty decent one-day fair. It may be that more books than than were sold for sometimes some of us forgot to give away the free book when people purchased on of ours.
Keep in mind that book fairs have to be mostly about a chance to reach out to readers who are already on our lists, a chance to contact media so they know we are still alive and kicking (even if they don't show up!). One of our signers, Christine Alexanians, was very nearly successful in getting some coverage in an Armenian newspaper. It didn't quite work but next time she contacts them, they may remember her. One of our signers was an absentee. The volunteers helps pass out his cards and magnets and wore his T-shirt around the fair--not bad considering his book is political and this fair was definitely frequented by many with liberal view points.
Please review this blog for ways to apply the successes of this booth to others you may choose to participate in. Most do not provide the value-added promotions, but that won't keep you from doing it for yourself.
Our next Authors' Coalition booth/theater/extravaganza is at Veteran's Week in Branson, MO. This one is being planned and worked by AC directors Pat McGrath Avery and Joyce Faulkner. It will include the video/slide show that many Authors' Coalition members participated in. It will be shown on two giant screens in a theater that attracts many thousands of military people and veterans; the booth is in association with the Military Writers Society of America so it should also attract many writers.
Now things have quieted down, I hope you'll all review the Authors' Coalition welcome letter that comes with your membership. If you haven't already done it, you can have a review of your book(s) posted, your book can be in our bookstore with a link directly to Amazon. You can upgrade your membership to receive other perks including f r e e books on writing and more.
If you aren't receiving your associated newsletters (we want you to be the best educated published authors ever!), let us know. They are Sharing with Writers, Fiction Flier, Salute! (military people who writers who write about the military), Inkspotter, Yarnspinners and Wordweavers and QueenPower (for women seeking empowerment). The editors of each of these newsletters makes every effort to include AC members in their pages. That includes your articles, news of your releases, your fiction and your poetry. Check out the Authors' Coalition site.
And thank to our sponsores, Red Engine Press and WebforAuthors.
Best to all of you and, again, thank you!
Carolyn Howard-Johnson
Founder, Authors' Coalition
www.howtodoitfrugally.com where you'll find hundreds of resource for writers.
Friday, September 21, 2007
Big Slide Show Opportunity for Veterans' Week at Branson
Some Authors' Coalition members are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. It was free to those who participated in our CD program because we were test marketing it. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather. Here is an opportunity to join in its future.
This slide show will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans show in Branson, MO.
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. The whole theater belongs to AC. And those screens I mentioned will exclusively carry pictures of the participating authors' book covers, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens.
The cost is $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. It's a true cross-promotion. Your book, your blurb, your URL at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April except for mailing the CD if you don't have it. You are already part of the program.
Learn more about Branson Veterans' Week
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
There will be other military and veteran books in the slideshow, including In the Shadow of Suribachi by Faulkner, and They Came Home: Korean War POWs Tell Their Stories by Avery. There will also be a large category of books that help writers including The Complete Writer, The Complete Writer's Journal, The Frugal Book Promoter and The Frugal Editor.
Other opportunities for this event are also available. More info to come or watch this blog or the site, www.authorscoalitionandredenginepress.com.
Note: There is an additional membership charge of $20 for an Authors' Coalition Silver Membership for those who are not paid members of the organization. Learn more about the perks that come with that membership at AC.
This slide show will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans show in Branson, MO.
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. The whole theater belongs to AC. And those screens I mentioned will exclusively carry pictures of the participating authors' book covers, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens.
The cost is $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. It's a true cross-promotion. Your book, your blurb, your URL at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April except for mailing the CD if you don't have it. You are already part of the program.
Learn more about Branson Veterans' Week
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
There will be other military and veteran books in the slideshow, including In the Shadow of Suribachi by Faulkner, and They Came Home: Korean War POWs Tell Their Stories by Avery. There will also be a large category of books that help writers including The Complete Writer, The Complete Writer's Journal, The Frugal Book Promoter and The Frugal Editor.
Other opportunities for this event are also available. More info to come or watch this blog or the site, www.authorscoalitionandredenginepress.com.
Note: There is an additional membership charge of $20 for an Authors' Coalition Silver Membership for those who are not paid members of the organization. Learn more about the perks that come with that membership at AC.
Wednesday, September 19, 2007
West Hollywood Book Fair Promotion Aids: Coming Up!
Below you will find a note from the West Hollywood Book Fair coordinator, Roz Helfand. I have attached the file that she sent me for you that includes an e-mailable postcard, a neat logo with the fair date on it and a list of the vendors. I have already included the new logo in my autosignature and in this post. The maps link will be useful for your invitations, too.
Our booth number is 51 and 52F.
Here's the message from Roz:
Dear Book Fair Exhibitor,
Hello! Attached to this e-mail is an alphabetical list of exhibitors with booth numbers. The Book Fair map will be available on our web site, www.westhollywoodbookfair.org, soon (sorry for the delay!).
Also, I've attached a Book Fair image that can be e-mailed to your mailing list. Please feel free to send it out, and to link to the Book Fair web site from your web site (logo provided for that purpose), as well.
Thank you so much!
Yours truly,
Roz Helfand
Coordinator
West Hollywood Book Fair
32-848-6515
Thursday, September 13, 2007
Let Your Book Work for You When You're Not in the Booth!
This question came from one of the authors who is signing in our Authors' Coalition Booth and I thought my answer might help some other authors.
Carolyn: Would you send me a sample order form – I’ve never done this, so I want to follow the template that works. Then, I’ll send the book and form to you. Thanks! Nance
Answer: Ideally this is what your order form should include:
An order form should be no bigger than an index card. It must fit in a 1 ft x 1 ft spot on a book shelf, along with your book which will be on a stand. Ideally, the order forms will be padded so that if we have a breeze, they won't blow away. There is also room for a business card or a stack of bookmarks. If you send business cards, it is nice to send an inexpensive business card holder, too. (Remember, though, nothing gets returned).
Here are my suggestions for what to put on your order form:
1. An image of your book cover (that way people to go home with a form will have a visual to help them remember your book), the title and the author's name.
2. A flattering short blurb, preferably from someone influential but "a reader" will do.
3. A URL to order (I use Amazon even though I have a website).
If you want to take care of orders yourself or send readers to your publisher you'll want information on the person who is ordering, name, address, zip (for shipping), phone (UPS requires it), and a list of accepted methods of payment.
If you accept charge cards, you'll want a space for the charge number, preferably in little blocks which force people to print the numbers legibly, and the expiration date in the same format. Also ask for the way the name appears on the card. AND, you also need an address where they should send their order.
An alternative is to send readers to your website, but that works only if you have a shopping cart.
Add anything else that is necessary. Example, if your book is not yet released, you'd want to put a disclaimer at the bottom (tiny) that says that orders will be shipped after xx,xx,xxxx.
Best,
Carolyn Howard-Johnson
Founder, Authors' Coalition and award-winning author of the HowToDoItFrugally Series of books for authors.
Carolyn: Would you send me a sample order form – I’ve never done this, so I want to follow the template that works. Then, I’ll send the book and form to you. Thanks! Nance
Answer: Ideally this is what your order form should include:
An order form should be no bigger than an index card. It must fit in a 1 ft x 1 ft spot on a book shelf, along with your book which will be on a stand. Ideally, the order forms will be padded so that if we have a breeze, they won't blow away. There is also room for a business card or a stack of bookmarks. If you send business cards, it is nice to send an inexpensive business card holder, too. (Remember, though, nothing gets returned).
Here are my suggestions for what to put on your order form:
1. An image of your book cover (that way people to go home with a form will have a visual to help them remember your book), the title and the author's name.
2. A flattering short blurb, preferably from someone influential but "a reader" will do.
3. A URL to order (I use Amazon even though I have a website).
If you want to take care of orders yourself or send readers to your publisher you'll want information on the person who is ordering, name, address, zip (for shipping), phone (UPS requires it), and a list of accepted methods of payment.
If you accept charge cards, you'll want a space for the charge number, preferably in little blocks which force people to print the numbers legibly, and the expiration date in the same format. Also ask for the way the name appears on the card. AND, you also need an address where they should send their order.
An alternative is to send readers to your website, but that works only if you have a shopping cart.
Add anything else that is necessary. Example, if your book is not yet released, you'd want to put a disclaimer at the bottom (tiny) that says that orders will be shipped after xx,xx,xxxx.
Best,
Carolyn Howard-Johnson
Founder, Authors' Coalition and award-winning author of the HowToDoItFrugally Series of books for authors.
Wednesday, September 12, 2007
Pre-Booth Promotion is Good for You, Good for Your Book!
Be good to your book!
Promote the West Hollywood Book Fair as if sales and good will depend on it. They do!
Here's what need to be done before the fair:
I need a copy of your book and a business card, order form or bookmark (with order information) before the book fair. Now is a good time to send them to me. They go up in a display that is available to the public the entire day. Authors who are signing will only be in the booth during your allotted signing time but their books will keep working on display where each is highlighted in a nook of its own.
Anyone who wants to send a poster of their book cover, laminated, with grommets, 14" wide and 18" to 20" long, feel free. They are a bit expensive and I'm not sure they are worth it unless you can retrieve it at the end of the day. (Some of you who participated in the LA Times/UCLA Fair sent posters and I kept those.(-: )
Disclaimer: Unless you will be there at the end of the day (6 pm ) to take your book and materials back with you, they will be donated to a library system. No books or materials (including poster) will be returned.
Reminder: Have you rewritten the media release (template) I sent to you and sent it to the press, radio and TV contacts and posted it on a free release disseminator? Find a list of those disseminators on my website at www.howtodoitfrugally.com. Click on the Resources for Writers tab at the top of the page and scroll down.
Have you sent invitations to local people from Ventura to San Diego to visit you at the booth? These can go out by USPS or by e-mail but they MUST go out for a successful fair. Think about all your lists. Holiday. College. Charity. Parents from your kids schools. Business. The names of readers you've collected from other appearances. You might even ask a few bookish friends to invited their list of local friends to come see you.
Two days before the fair, send a reminder to that list by e-mail. Mention something that is going on at the fair. You, of course, but also perhaps the seminars at the Writers' Pavilion or the children's activity area, etc.
Don't forget that we will give a free book away with each book sold while supplies last. That is an incentive. You might mention that on your invitations. Yes, Authors' Coalition is providing those but donations from you are welcome. (-:
Promote the West Hollywood Book Fair as if sales and good will depend on it. They do!
Here's what need to be done before the fair:
I need a copy of your book and a business card, order form or bookmark (with order information) before the book fair. Now is a good time to send them to me. They go up in a display that is available to the public the entire day. Authors who are signing will only be in the booth during your allotted signing time but their books will keep working on display where each is highlighted in a nook of its own.
Anyone who wants to send a poster of their book cover, laminated, with grommets, 14" wide and 18" to 20" long, feel free. They are a bit expensive and I'm not sure they are worth it unless you can retrieve it at the end of the day. (Some of you who participated in the LA Times/UCLA Fair sent posters and I kept those.(-: )
Disclaimer: Unless you will be there at the end of the day (6 pm ) to take your book and materials back with you, they will be donated to a library system. No books or materials (including poster) will be returned.
Reminder: Have you rewritten the media release (template) I sent to you and sent it to the press, radio and TV contacts and posted it on a free release disseminator? Find a list of those disseminators on my website at www.howtodoitfrugally.com. Click on the Resources for Writers tab at the top of the page and scroll down.
Have you sent invitations to local people from Ventura to San Diego to visit you at the booth? These can go out by USPS or by e-mail but they MUST go out for a successful fair. Think about all your lists. Holiday. College. Charity. Parents from your kids schools. Business. The names of readers you've collected from other appearances. You might even ask a few bookish friends to invited their list of local friends to come see you.
Two days before the fair, send a reminder to that list by e-mail. Mention something that is going on at the fair. You, of course, but also perhaps the seminars at the Writers' Pavilion or the children's activity area, etc.
Don't forget that we will give a free book away with each book sold while supplies last. That is an incentive. You might mention that on your invitations. Yes, Authors' Coalition is providing those but donations from you are welcome. (-:
Monday, September 3, 2007
One Week Event to Reach Tens of Thousands: Branson, MO. Coming Up!
Some of you are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. We promised huge things. The video has been shown in many places since then but here is a big new opportunity!
Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (www.branson.com).
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.
It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.
Here's the info on the big Branson week.
Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
E-mail: info@bransontourismcenter.com
Phone: 1-800-785-1550
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
Other opportunities for this event are also available. More info to come or watch this blog or the AC site
Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.
Best,
Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author
Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (www.branson.com).
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.
It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.
Here's the info on the big Branson week.
Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
E-mail: info@bransontourismcenter.com
Phone: 1-800-785-1550
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
Other opportunities for this event are also available. More info to come or watch this blog or the AC site
Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.
Best,
Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author
Thursday, August 23, 2007
West Hollywood Logos/Superbanners/Blurbs Available Plus a Tip!!
Yeah for tips!! But I'm coming to that.
As those of you have participated (signed, displayed or been a part of our catalogue, CD or video/slideshow program) know, Authors' Coalition provides training in book promotion and booth management. Both here on this blog and in person. Sometimes we even pass ideas on from very sharp fair coordinators or program directors as you see below in a letter I sent out to our West Hollywood Book Fair group. And, yes, it seems a small thing, but small things add up. Here it is:
Dear Authors' Coalition Booth Participants:
Below you will find a letter from Roz Helfand, the West Hollywood Book Fair coordinator, along with the attached fair logo, a superbanner and blurb. She encourages you to make anything you use on your website clickable to the fair site. I'm glad she reminded me to remind you.
I also understand that booth numbers will not be assigned. I am not going to worry about this. We have a double booth and it will be lighted as AC Booths always are when electricity is available. This fair committee does a wonderful job with their programs/guides. Visitors will have no trouble finding us if you mention that you will be in the Authors' Coalition/Red Engine Press booth.
Best,
Carolyn Howard-Johnson
As those of you have participated (signed, displayed or been a part of our catalogue, CD or video/slideshow program) know, Authors' Coalition provides training in book promotion and booth management. Both here on this blog and in person. Sometimes we even pass ideas on from very sharp fair coordinators or program directors as you see below in a letter I sent out to our West Hollywood Book Fair group. And, yes, it seems a small thing, but small things add up. Here it is:
Dear Authors' Coalition Booth Participants:
Below you will find a letter from Roz Helfand, the West Hollywood Book Fair coordinator, along with the attached fair logo, a superbanner and blurb. She encourages you to make anything you use on your website clickable to the fair site. I'm glad she reminded me to remind you.
I also understand that booth numbers will not be assigned. I am not going to worry about this. We have a double booth and it will be lighted as AC Booths always are when electricity is available. This fair committee does a wonderful job with their programs/guides. Visitors will have no trouble finding us if you mention that you will be in the Authors' Coalition/Red Engine Press booth.
Best,
Carolyn Howard-Johnson
Friday, August 3, 2007
General Call for West Hollywood Book Fair Participation
Dear LA Area Authors:
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Monday, July 30, 2007
West Hollywood Book Fair or What You Can Do to Promote Your Appearnce EARLY!
All Authors' Coalition's efforts are cross-proportional. That means we all benefit from the promotion each of the others does. So here is what anyone participating in a book fair can do six to eight weeks out.
1. Ready your media release. Check my HowToDoItFrugally website for a list of media release disseminators. Click on the tab at the top of the page that says "Resources for Writers" and scroll down. You'll even find my super-mini reviews of each site. Also be organizing your local list of contacts. Invite everyone, even those who have already purchased your book. They may need another for a gift, and they'll want to meet your fellow authors.
2. Some sample media releases will soon be coming your way. Jiggle them a bit to accommodate your own needs but do include the names of other participating authors. That helps search engines pick up your releases more frequently and gives your appearance credibility.
3. Janet Goliger, one of our booth signers, has volunteered to let us use her flyer as a template. That, too, will be coming to you.
4. Go to the Authors' Coalition site to pick up your logo. Use it on your website, in your newsletter, on your flyer, on your book's order forms, on your posters, etc. The possibilities are limitless. Please link any logo used on the web to: http://www.atuhorscoalitionandredenginepress.com.
5. Begin thinking about your order forms. All those with signing times will have their books shown in the booth on special bookshelves. A bood business card or order form should be available for visitors to pick up.
6. If you have a poster from the last AC Fair we did in Los Angeles, I saved it. If not, you may want to consider making one to specifications. More on that later.
7. Please share your promotion ideas with others. Click on the "Comment" link below. It's also a good place to ask questions.
Anyone who is interested in those last couple spaces available for this Sept. 30th fair can reach me for details at HoJoNews@aol.com.
Very best,
Carolyn Howard-Johnson
http://www.hotodoitfrugally.com
http://www.authorscoalition.blogspot.com
http://www.TheNewBookReview.blogspot.com
And my Sharing with Writers and Readers blog
1. Ready your media release. Check my HowToDoItFrugally website for a list of media release disseminators. Click on the tab at the top of the page that says "Resources for Writers" and scroll down. You'll even find my super-mini reviews of each site. Also be organizing your local list of contacts. Invite everyone, even those who have already purchased your book. They may need another for a gift, and they'll want to meet your fellow authors.
2. Some sample media releases will soon be coming your way. Jiggle them a bit to accommodate your own needs but do include the names of other participating authors. That helps search engines pick up your releases more frequently and gives your appearance credibility.
3. Janet Goliger, one of our booth signers, has volunteered to let us use her flyer as a template. That, too, will be coming to you.
4. Go to the Authors' Coalition site to pick up your logo. Use it on your website, in your newsletter, on your flyer, on your book's order forms, on your posters, etc. The possibilities are limitless. Please link any logo used on the web to: http://www.atuhorscoalitionandredenginepress.com.
5. Begin thinking about your order forms. All those with signing times will have their books shown in the booth on special bookshelves. A bood business card or order form should be available for visitors to pick up.
6. If you have a poster from the last AC Fair we did in Los Angeles, I saved it. If not, you may want to consider making one to specifications. More on that later.
7. Please share your promotion ideas with others. Click on the "Comment" link below. It's also a good place to ask questions.
Anyone who is interested in those last couple spaces available for this Sept. 30th fair can reach me for details at HoJoNews@aol.com.
Very best,
Carolyn Howard-Johnson
http://www.hotodoitfrugally.com
http://www.authorscoalition.blogspot.com
http://www.TheNewBookReview.blogspot.com
And my Sharing with Writers and Readers blog
Tuesday, June 5, 2007
Come Sign and Cross-Promote in West Hollywood
Dear Authors' Coalition Members and Future AC Members:
It is time to sign up for a signing spot for the West Hollywood Book Fair on Sunday, September 30, 2007. Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge. This is what the guidelines said on that when I put out the call last year.
"This year we are combining the offer with an opportunity to also exhibit at the West Hollywood Book Fair in September of 2007 Frequency, after all, is the golden guideline for great promotion.
"This year you can have your book displayed F R^ E ^E. by participating in other value-added promotions (both the CD effort and the Catalog) associated with the fair."
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. Contact Pat Avery and determine with her how you would like to pay (Paypal or check.) Pat is a director of Authors' Coalition. Contact me at HoJoNews@aol.com for directions on how to reach her.
2. Participation will be awarded on a first come, first served basis. There are only 12 signing spots. Several of you have already told me you would like to sign.
3. Signing segments are for one hour (realistically 50 minutes to allow set up and break-down time). There will be two authors at the signing table at once. The cost is $80 for one hour if you are NOT an AC member (and that includes a silver membership) or $60 for an hour if you are already a member (all those who participated in the last booth are members).
4. All those who sign for this fair will get display space as per the LA Times booth at no charge.
5. The slide show that many of you participated in for the LA Times fair will be shown in this booth at no additional charge. Many of you also participated in CDs. We will distribute more of those as well, also at no extra charge.
6. Any unsold signing spaces will be offered to authors outside Authors' Coalition on July 1, 2007.
7. All signing authors and those who display are not encouraged but actually expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair. Why such a large area? Because you might be surprised who comes and even if your contacts don't come, it gives you one more valid reason to contact them. In promotion and branding, frequency counts and your being an active author is good branding.
7. After the unfortunate malfunction of our blog during the last fair, we will have one that works for sharing ideas this time. This is it! Please feel free to share ideas and learn, members of AC or not, participants in our booths or not.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. Part of the value of working with Authors' Coalition and this booth is what we learn from one another, both our mistakes and our successes. (-:
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
It is time to sign up for a signing spot for the West Hollywood Book Fair on Sunday, September 30, 2007. Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge. This is what the guidelines said on that when I put out the call last year.
"This year we are combining the offer with an opportunity to also exhibit at the West Hollywood Book Fair in September of 2007 Frequency, after all, is the golden guideline for great promotion.
"This year you can have your book displayed F R^ E ^E. by participating in other value-added promotions (both the CD effort and the Catalog) associated with the fair."
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. Contact Pat Avery and determine with her how you would like to pay (Paypal or check.) Pat is a director of Authors' Coalition. Contact me at HoJoNews@aol.com for directions on how to reach her.
2. Participation will be awarded on a first come, first served basis. There are only 12 signing spots. Several of you have already told me you would like to sign.
3. Signing segments are for one hour (realistically 50 minutes to allow set up and break-down time). There will be two authors at the signing table at once. The cost is $80 for one hour if you are NOT an AC member (and that includes a silver membership) or $60 for an hour if you are already a member (all those who participated in the last booth are members).
4. All those who sign for this fair will get display space as per the LA Times booth at no charge.
5. The slide show that many of you participated in for the LA Times fair will be shown in this booth at no additional charge. Many of you also participated in CDs. We will distribute more of those as well, also at no extra charge.
6. Any unsold signing spaces will be offered to authors outside Authors' Coalition on July 1, 2007.
7. All signing authors and those who display are not encouraged but actually expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair. Why such a large area? Because you might be surprised who comes and even if your contacts don't come, it gives you one more valid reason to contact them. In promotion and branding, frequency counts and your being an active author is good branding.
7. After the unfortunate malfunction of our blog during the last fair, we will have one that works for sharing ideas this time. This is it! Please feel free to share ideas and learn, members of AC or not, participants in our booths or not.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. Part of the value of working with Authors' Coalition and this booth is what we learn from one another, both our mistakes and our successes. (-:
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
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