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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Monday, September 3, 2007

One Week Event to Reach Tens of Thousands: Branson, MO. Coming Up!

Some of you are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. We promised huge things. The video has been shown in many places since then but here is a big new opportunity!

Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (

Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.

Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.

It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.

Here's the info on the big Branson week.

Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
Phone: 1-800-785-1550

To participate send an e-mail to Pat Avery at She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.

Please also copy Joyce at and me at Our deadline is 10/05/07.

Other opportunities for this event are also available. More info to come or watch this blog or the AC site

Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.

Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author

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