Goodbye to the West Hollywood Fair for 2007!
This is a rundown and thank you to all those who participated and for those who want to know more about how the booth went.
I thought the fair was well-trafficked, well-promoted and well-planned. I don't know how many of you saw the guide/map they put out but they did a very good job with it. It is also the only fair I know of that lists all the signers in each individual booth on their website.
A special thanks to Janet Goliger. In Joyce's absence she was up at 5 am, at the fair with me at 6 (it was still dark) installing book shelves, lighting and hanging signs. She and Carol Amato stayed with me until we had broken down as well. I don't know what I would have done without them.
Also, special thanks to our three volunteers, Alexa Gregorian, Rita Gabrielyan and her friend. They handed out free CDs (many Authors' Coalition members are featured on that CD!) and took books around to talk them up. That was excellent practice in meeting people and saleswomanship for these youngsters. I am guessing that we gave away about 300 of the CDs.
The free book with purchase that we do in most of our booths is always a good perk for fair-goers. We gave away about 40 books throughout the day so that indicates a pretty decent one-day fair. It may be that more books than than were sold for sometimes some of us forgot to give away the free book when people purchased on of ours.
Keep in mind that book fairs have to be mostly about a chance to reach out to readers who are already on our lists, a chance to contact media so they know we are still alive and kicking (even if they don't show up!). One of our signers, Christine Alexanians, was very nearly successful in getting some coverage in an Armenian newspaper. It didn't quite work but next time she contacts them, they may remember her. One of our signers was an absentee. The volunteers helps pass out his cards and magnets and wore his T-shirt around the fair--not bad considering his book is political and this fair was definitely frequented by many with liberal view points.
Please review this blog for ways to apply the successes of this booth to others you may choose to participate in. Most do not provide the value-added promotions, but that won't keep you from doing it for yourself.
Our next Authors' Coalition booth/theater/extravaganza is at Veteran's Week in Branson, MO. This one is being planned and worked by AC directors Pat McGrath Avery and Joyce Faulkner. It will include the video/slide show that many Authors' Coalition members participated in. It will be shown on two giant screens in a theater that attracts many thousands of military people and veterans; the booth is in association with the Military Writers Society of America so it should also attract many writers.
Now things have quieted down, I hope you'll all review the Authors' Coalition welcome letter that comes with your membership. If you haven't already done it, you can have a review of your book(s) posted, your book can be in our bookstore with a link directly to Amazon. You can upgrade your membership to receive other perks including f r e e books on writing and more.
If you aren't receiving your associated newsletters (we want you to be the best educated published authors ever!), let us know. They are Sharing with Writers, Fiction Flier, Salute! (military people who writers who write about the military), Inkspotter, Yarnspinners and Wordweavers and QueenPower (for women seeking empowerment). The editors of each of these newsletters makes every effort to include AC members in their pages. That includes your articles, news of your releases, your fiction and your poetry. Check out the Authors' Coalition site.
And thank to our sponsores, Red Engine Press and WebforAuthors.
Best to all of you and, again, thank you!
Carolyn Howard-Johnson
Founder, Authors' Coalition
www.howtodoitfrugally.com where you'll find hundreds of resource for writers.
Showing posts with label joyce faulkner. Show all posts
Showing posts with label joyce faulkner. Show all posts
Monday, October 8, 2007
Friday, September 21, 2007
Big Slide Show Opportunity for Veterans' Week at Branson
Some Authors' Coalition members are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. It was free to those who participated in our CD program because we were test marketing it. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather. Here is an opportunity to join in its future.
This slide show will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans show in Branson, MO.
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. The whole theater belongs to AC. And those screens I mentioned will exclusively carry pictures of the participating authors' book covers, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens.
The cost is $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. It's a true cross-promotion. Your book, your blurb, your URL at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April except for mailing the CD if you don't have it. You are already part of the program.
Learn more about Branson Veterans' Week
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
There will be other military and veteran books in the slideshow, including In the Shadow of Suribachi by Faulkner, and They Came Home: Korean War POWs Tell Their Stories by Avery. There will also be a large category of books that help writers including The Complete Writer, The Complete Writer's Journal, The Frugal Book Promoter and The Frugal Editor.
Other opportunities for this event are also available. More info to come or watch this blog or the site, www.authorscoalitionandredenginepress.com.
Note: There is an additional membership charge of $20 for an Authors' Coalition Silver Membership for those who are not paid members of the organization. Learn more about the perks that come with that membership at AC.
This slide show will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans show in Branson, MO.
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. The whole theater belongs to AC. And those screens I mentioned will exclusively carry pictures of the participating authors' book covers, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens.
The cost is $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. It's a true cross-promotion. Your book, your blurb, your URL at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April except for mailing the CD if you don't have it. You are already part of the program.
Learn more about Branson Veterans' Week
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you an address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
There will be other military and veteran books in the slideshow, including In the Shadow of Suribachi by Faulkner, and They Came Home: Korean War POWs Tell Their Stories by Avery. There will also be a large category of books that help writers including The Complete Writer, The Complete Writer's Journal, The Frugal Book Promoter and The Frugal Editor.
Other opportunities for this event are also available. More info to come or watch this blog or the site, www.authorscoalitionandredenginepress.com.
Note: There is an additional membership charge of $20 for an Authors' Coalition Silver Membership for those who are not paid members of the organization. Learn more about the perks that come with that membership at AC.
Monday, September 3, 2007
One Week Event to Reach Tens of Thousands: Branson, MO. Coming Up!
Some of you are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. We promised huge things. The video has been shown in many places since then but here is a big new opportunity!
Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (www.branson.com).
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.
It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.
Here's the info on the big Branson week.
Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
E-mail: info@bransontourismcenter.com
Phone: 1-800-785-1550
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
Other opportunities for this event are also available. More info to come or watch this blog or the AC site
Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.
Best,
Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author
Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (www.branson.com).
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.
It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.
Here's the info on the big Branson week.
Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
E-mail: info@bransontourismcenter.com
Phone: 1-800-785-1550
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
Other opportunities for this event are also available. More info to come or watch this blog or the AC site
Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.
Best,
Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author
Friday, August 3, 2007
General Call for West Hollywood Book Fair Participation
Dear LA Area Authors:
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Tuesday, June 5, 2007
Come Sign and Cross-Promote in West Hollywood
Dear Authors' Coalition Members and Future AC Members:
It is time to sign up for a signing spot for the West Hollywood Book Fair on Sunday, September 30, 2007. Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge. This is what the guidelines said on that when I put out the call last year.
"This year we are combining the offer with an opportunity to also exhibit at the West Hollywood Book Fair in September of 2007 Frequency, after all, is the golden guideline for great promotion.
"This year you can have your book displayed F R^ E ^E. by participating in other value-added promotions (both the CD effort and the Catalog) associated with the fair."
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. Contact Pat Avery and determine with her how you would like to pay (Paypal or check.) Pat is a director of Authors' Coalition. Contact me at HoJoNews@aol.com for directions on how to reach her.
2. Participation will be awarded on a first come, first served basis. There are only 12 signing spots. Several of you have already told me you would like to sign.
3. Signing segments are for one hour (realistically 50 minutes to allow set up and break-down time). There will be two authors at the signing table at once. The cost is $80 for one hour if you are NOT an AC member (and that includes a silver membership) or $60 for an hour if you are already a member (all those who participated in the last booth are members).
4. All those who sign for this fair will get display space as per the LA Times booth at no charge.
5. The slide show that many of you participated in for the LA Times fair will be shown in this booth at no additional charge. Many of you also participated in CDs. We will distribute more of those as well, also at no extra charge.
6. Any unsold signing spaces will be offered to authors outside Authors' Coalition on July 1, 2007.
7. All signing authors and those who display are not encouraged but actually expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair. Why such a large area? Because you might be surprised who comes and even if your contacts don't come, it gives you one more valid reason to contact them. In promotion and branding, frequency counts and your being an active author is good branding.
7. After the unfortunate malfunction of our blog during the last fair, we will have one that works for sharing ideas this time. This is it! Please feel free to share ideas and learn, members of AC or not, participants in our booths or not.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. Part of the value of working with Authors' Coalition and this booth is what we learn from one another, both our mistakes and our successes. (-:
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
It is time to sign up for a signing spot for the West Hollywood Book Fair on Sunday, September 30, 2007. Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge. This is what the guidelines said on that when I put out the call last year.
"This year we are combining the offer with an opportunity to also exhibit at the West Hollywood Book Fair in September of 2007 Frequency, after all, is the golden guideline for great promotion.
"This year you can have your book displayed F R^ E ^E. by participating in other value-added promotions (both the CD effort and the Catalog) associated with the fair."
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. Contact Pat Avery and determine with her how you would like to pay (Paypal or check.) Pat is a director of Authors' Coalition. Contact me at HoJoNews@aol.com for directions on how to reach her.
2. Participation will be awarded on a first come, first served basis. There are only 12 signing spots. Several of you have already told me you would like to sign.
3. Signing segments are for one hour (realistically 50 minutes to allow set up and break-down time). There will be two authors at the signing table at once. The cost is $80 for one hour if you are NOT an AC member (and that includes a silver membership) or $60 for an hour if you are already a member (all those who participated in the last booth are members).
4. All those who sign for this fair will get display space as per the LA Times booth at no charge.
5. The slide show that many of you participated in for the LA Times fair will be shown in this booth at no additional charge. Many of you also participated in CDs. We will distribute more of those as well, also at no extra charge.
6. Any unsold signing spaces will be offered to authors outside Authors' Coalition on July 1, 2007.
7. All signing authors and those who display are not encouraged but actually expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair. Why such a large area? Because you might be surprised who comes and even if your contacts don't come, it gives you one more valid reason to contact them. In promotion and branding, frequency counts and your being an active author is good branding.
7. After the unfortunate malfunction of our blog during the last fair, we will have one that works for sharing ideas this time. This is it! Please feel free to share ideas and learn, members of AC or not, participants in our booths or not.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. Part of the value of working with Authors' Coalition and this booth is what we learn from one another, both our mistakes and our successes. (-:
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
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