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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Friday, August 3, 2007

General Call for West Hollywood Book Fair Participation

Dear LA Area Authors:

Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.

Here are the benefits:

1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:

a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs

4. Your $80 fee includes:

a. signing time
b. book display
c. a silver membership in Authors' Coalition (see for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors

6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.

So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.

1. It is late so contact me at I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.

Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.

If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.

Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.

Very best,
Carolyn Howard-Johnson
Founder Authors Coalition

Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.

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