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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Friday, May 23, 2008

AC Member Pam Kelly Sets Promotion Example for Us All

Authors' Coalition thank yous go to Pam Kelly for putting the Authors' Coalition (and my guest appearance at her class) front and center on her blog.

Her blog is a perfect place to see some shots of fair happenings at our booth (the videos with Rey Ybarra at our booth, shots with Annette Fix, (a fellow Authors' Coalition booth participant) and Book Publicists of Southern California (BPSC) leader, Irwin Zucker, plus notes on the way she used a drawing (and promoted it!) during her signing time and, of course, the beautiful set-up for her table during her signing time. Her passion shows through, of course, (She wrote Speak with Passion! Speak with Power!) but her promotion details set an example for us all.

Just a quick note on the Authors' Coalition catalog that goes out to booksellers, too. Mindy Laurence is sending copies to bookstore buyers. Both in her hometown and that of her PR client, Dr. Dan Skelton.

Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition ( Learn more at both the AC site and Carolyn's website, and her blogs:

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