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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Wednesday, February 6, 2008

Reach Bookstore Book Buyers and Cross-Promote in One Fell Swoops

Calling booksellers on the phone can be a futile effort if they have no reason to know you.

Worse, it's impossible to call every book buyer and expensive to send info on your book out to hundreds of them.

And, yes, you need some credibility. The could be some past experience with the bookstores (you were a guest on a panel perhaps?). Or you could be part of a professional organization and that is evident in the first contact you make with them.

Authors' Coalition to the rescue!

Authors' Coalition sends out a catalog under our name. But we also tie it to our booth at the LA Times/UCLA Festival of Books. That's Double Credibility!

Participating authors provide the names of the book buyers we send it to, 500 or more. That means that it many cases the bookseller will know at least one author featured in the catalog. That's a another level of credibility, another reason for them to pay attention to that book and the others in the catalog.

And it gives the author a way to follow up with a phone call that will be better received. They simply ask, "Just calling to see if your received the LATimes/UCLA catalog sent by Authors Coaltion. My book, Great Expectations, was featured."

Then, of course, it's a four color catalog. It comes in the mail, a rarity these days. And, did I mention that it's less expensive than going it alone?

Learn more about this and all the Authors' Coalition programs at:

The catalog and others are designed so you don't have to be at the fair or even in LA to benefit.

After you've peeked at the AC page, e-mail me with CATALOG in the subject line. I'll help you pick and choose the programs right for you.

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