West Hollywood Book Fair Promotion Aids: Coming Up!

Below you will find a note from the West Hollywood Book Fair coordinator, Roz Helfand. I have attached the file that she sent me for you that includes an e-mailable postcard, a neat logo with the fair date on it and a list of the vendors. I have already included the new logo in my autosignature and in this post. The maps link will be useful for your invitations, too.

Our booth number is 51 and 52F.

Here's the message from Roz:

Dear Book Fair Exhibitor,

Hello! Attached to this e-mail is an alphabetical list of exhibitors with booth numbers. The Book Fair map will be available on our web site, www.westhollywoodbookfair.org, soon (sorry for the delay!).

Also, I've attached a Book Fair image that can be e-mailed to your mailing list. Please feel free to send it out, and to link to the Book Fair web site from your web site (logo provided for that purpose), as well.

Thank you so much!

Yours truly,

Roz Helfand
Coordinator
West Hollywood Book Fair
32-848-6515

West Hollywood Logos/Superbanners/Blurbs Available Plus a Tip!!

Yeah for tips!! But I'm coming to that.

As those of you have participated (signed, displayed or been a part of our catalogue, CD or video/slideshow program) know, Authors' Coalition provides training in book promotion and booth management. Both here on this blog and in person. Sometimes we even pass ideas on from very sharp fair coordinators or program directors as you see below in a letter I sent out to our West Hollywood Book Fair group. And, yes, it seems a small thing, but small things add up. Here it is:

Dear Authors' Coalition Booth Participants:

Below you will find a letter from Roz Helfand, the West Hollywood Book Fair coordinator, along with the attached fair logo, a superbanner and blurb. She encourages you to make anything you use on your website clickable to the fair site. I'm glad she reminded me to remind you.

I also understand that booth numbers will not be assigned. I am not going to worry about this. We have a double booth and it will be lighted as AC Booths always are when electricity is available. This fair committee does a wonderful job with their programs/guides. Visitors will have no trouble finding us if you mention that you will be in the Authors' Coalition/Red Engine Press booth.

Best,
Carolyn Howard-Johnson

West Hollywood Fair Administration Offers Promo Materials!

Rarely does a book fair offer its participants promotion materials. The West Hollywood Book Fair does!

Here is a note from Corey Roskin, the author coordinator of the WHBF. Please follow through by giving Roz Helfand your hoped-for number of postcards and bookmarks. Please do not ask for any more than you will use. Here are some tips:

1. Take the bookmarks to your library, your dentist, your corner grocery store etc. But first staple you business card to each one. That way you advertise YOU, your book and the fair. The book marks are little freebies. People will pick them up because they can be used. Don't leave too many. You'd rather they run out than waste them. Maybe 15 to 25, depending on the kind of reading traffic you get.

Use labels to attach to the post cards so they become personal invitations to your signing time and our booth. As yet, we do not have a booth number.

A couple of our participants don't live locally. They can still use the postcards to invite people they know who live in the Southern California area. Walt, are you listening? (-:

Don't forget to give Roz the number you'd like to have (she may or may not be able to honor your request. And give her your address.

If you have other ideas for using these promotion materials please add them under comments on this blog. See below in beigey-orange font.

Note:Those who would like to learn more about the Authors' Coalition-sponsored book fair booths may e-mail to receive my newsletter at hojonews@aol.com. Put "Subscribe" in the subject line. Authors who receive this letter learn first about all our new perks.