Some of you are already part of the Authors' Coalition slideshow /video produced by Joyce Faulkner for the LA Times Festival of Books. We promised huge things. The video has been shown in many places since then but here is a big new opportunity!
Others of you didn't participate but you might want to now. That's because this video will be flashed on two huge screens at the monster (some 100,000 visitors over the period of a week) Veterans Show in Branson, MO. (www.branson.com).
Authors' Coalition has partnered with the Military Writers' Society of America to rent a huge theater in the main hall of the exhibit. Major speakers will draw crowds and AC/MWSA will have a booth in the hall. It is OURS!! The whole theater is OURS. And on those screens I mentioned will exclusively carry pictures of the participating authors books, YOUR Books, YOUR contact information.
Obviously the focus is on veterans and writers who also happen to be veterans. But vets read, too. Even an occasional romance, I'll wager. So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever we go and we can set it up. It shows on computer screens and big silver screens. Those who participate will be sent a copy to use at your speaking engagements and events as well. It's a true cross-promotion.
It will be $100 and includes the technical aspect of setup, exposure wherever the slideshow/video travels through the year, and a copy for your own use. Your book, your blurb, your URL for all at these events. If you choose to participate, see below. There is no additional fee for those who were part of LA Times Festival of Book pilot program in April.
Here's the info on the big Branson week.
Veterans Homecoming Week
Date: 11/05/2007 - 11/11/2007
Time: 08:00 AM
Location: Branson
E-mail: info@bransontourismcenter.com
Phone: 1-800-785-1550
To participate send an e-mail to Pat Avery at riverroadpress@yahoo.com. She can invoice you for PayPal or give you and address to send a check. She will then send you details for participation and answer other questions regarding this show.
Please also copy Joyce at katieseyes@aol.com and me at HoJoNews@aol.com. Our deadline is 10/05/07.
Other opportunities for this event are also available. More info to come or watch this blog or the AC site
Note: Those who are not Authors' Coalition members will be asked to join AC at the Silver Level ($20. only). We offer several membership levels. Find them at the AC site. Just click on Memberships at the top of the page.
Best,
Carolyn Howard-Johnson
Authors' Coalition Founder
and award-winning author
Monday, September 3, 2007
Thursday, August 23, 2007
West Hollywood Logos/Superbanners/Blurbs Available Plus a Tip!!
Yeah for tips!! But I'm coming to that.
As those of you have participated (signed, displayed or been a part of our catalogue, CD or video/slideshow program) know, Authors' Coalition provides training in book promotion and booth management. Both here on this blog and in person. Sometimes we even pass ideas on from very sharp fair coordinators or program directors as you see below in a letter I sent out to our West Hollywood Book Fair group. And, yes, it seems a small thing, but small things add up. Here it is:
Dear Authors' Coalition Booth Participants:
Below you will find a letter from Roz Helfand, the West Hollywood Book Fair coordinator, along with the attached fair logo, a superbanner and blurb. She encourages you to make anything you use on your website clickable to the fair site. I'm glad she reminded me to remind you.
I also understand that booth numbers will not be assigned. I am not going to worry about this. We have a double booth and it will be lighted as AC Booths always are when electricity is available. This fair committee does a wonderful job with their programs/guides. Visitors will have no trouble finding us if you mention that you will be in the Authors' Coalition/Red Engine Press booth.
Best,
Carolyn Howard-Johnson
As those of you have participated (signed, displayed or been a part of our catalogue, CD or video/slideshow program) know, Authors' Coalition provides training in book promotion and booth management. Both here on this blog and in person. Sometimes we even pass ideas on from very sharp fair coordinators or program directors as you see below in a letter I sent out to our West Hollywood Book Fair group. And, yes, it seems a small thing, but small things add up. Here it is:
Dear Authors' Coalition Booth Participants:
Below you will find a letter from Roz Helfand, the West Hollywood Book Fair coordinator, along with the attached fair logo, a superbanner and blurb. She encourages you to make anything you use on your website clickable to the fair site. I'm glad she reminded me to remind you.
I also understand that booth numbers will not be assigned. I am not going to worry about this. We have a double booth and it will be lighted as AC Booths always are when electricity is available. This fair committee does a wonderful job with their programs/guides. Visitors will have no trouble finding us if you mention that you will be in the Authors' Coalition/Red Engine Press booth.
Best,
Carolyn Howard-Johnson
Friday, August 17, 2007
West Hollywood Fair Administration Offers Promo Materials!
Rarely does a book fair offer its participants promotion materials. The West Hollywood Book Fair does!
Here is a note from Corey Roskin, the author coordinator of the WHBF. Please follow through by giving Roz Helfand your hoped-for number of postcards and bookmarks. Please do not ask for any more than you will use. Here are some tips:
1. Take the bookmarks to your library, your dentist, your corner grocery store etc. But first staple you business card to each one. That way you advertise YOU, your book and the fair. The book marks are little freebies. People will pick them up because they can be used. Don't leave too many. You'd rather they run out than waste them. Maybe 15 to 25, depending on the kind of reading traffic you get.
Use labels to attach to the post cards so they become personal invitations to your signing time and our booth. As yet, we do not have a booth number.
A couple of our participants don't live locally. They can still use the postcards to invite people they know who live in the Southern California area. Walt, are you listening? (-:
Don't forget to give Roz the number you'd like to have (she may or may not be able to honor your request. And give her your address.
If you have other ideas for using these promotion materials please add them under comments on this blog. See below in beigey-orange font.
Note:Those who would like to learn more about the Authors' Coalition-sponsored book fair booths may e-mail to receive my newsletter at hojonews@aol.com. Put "Subscribe" in the subject line. Authors who receive this letter learn first about all our new perks.
Here is a note from Corey Roskin, the author coordinator of the WHBF. Please follow through by giving Roz Helfand your hoped-for number of postcards and bookmarks. Please do not ask for any more than you will use. Here are some tips:
1. Take the bookmarks to your library, your dentist, your corner grocery store etc. But first staple you business card to each one. That way you advertise YOU, your book and the fair. The book marks are little freebies. People will pick them up because they can be used. Don't leave too many. You'd rather they run out than waste them. Maybe 15 to 25, depending on the kind of reading traffic you get.
Use labels to attach to the post cards so they become personal invitations to your signing time and our booth. As yet, we do not have a booth number.
A couple of our participants don't live locally. They can still use the postcards to invite people they know who live in the Southern California area. Walt, are you listening? (-:
Don't forget to give Roz the number you'd like to have (she may or may not be able to honor your request. And give her your address.
If you have other ideas for using these promotion materials please add them under comments on this blog. See below in beigey-orange font.
Note:Those who would like to learn more about the Authors' Coalition-sponsored book fair booths may e-mail to receive my newsletter at hojonews@aol.com. Put "Subscribe" in the subject line. Authors who receive this letter learn first about all our new perks.
Sunday, August 12, 2007
Your Fair Media Release Template Whether You're Part of the West Hollywood Fair or Not.
This is your media release template. It is something you can use as a guideline, even if you're not part of Authors' Coalition or the West Hollywood Book Fair.
How Do I Make This Release My Own
You'll see that this release is written as if it were mine. Here are tips for utilizing the template. Those participating in the AC booth at the West Hollywood crows may adjust accordingly, but so might others:
1. You substitute your name for mine, trading it out from the list so mine is substituted for yours.
2. Insert your own bio template where mine is. Try to keep it short in best media release form and offer a link to your media kit for more information (or, if no link exists, offer to send it by attachement upon request as you see at the bottom of the release.
3. Do NOT send any release by attachment first time around. Most news outlets will not open e-mail with attachments. Also keep in mind that when you list exceptional accomplishments of a few other authors besides yourself you add credibility to your release.
4. Include your phone number (not shown here). Busy editors often cannot wait for answers by e-mail.
5. And, of course, use your OWN contact information. I can't answer questions about YOU intelligently. (-:
Or feel free to write your own media release. I am providing this template as a service only. For more precise instructions on writing media releases, varying them, getting a tad more creative, etc., refer to your copy of The Frugal Book Promoter: How to Do What Your Publisher Won't. Or find it on Amazon.
For your own release, use you name in the headline, especially for contacts with your local press. Also mention the town you live in for releases going to your local media.
What Do YOu Do with a Release
And, no, it isn't too early to send out a release. If you do it early, you can send reminders later. Send to:
1. local media
2. all your contacts, fans, even those who have already bought your book. You wouldn't want your old fans to think you are getting lax, would you? Just tell them in an introduction to circle their calendars.
3. the Internet groups you belong to (yahoogroups.com kinds of discussion groups)
4. at least a couple of the free media release disseminators like prleap.com. Find a list on my site www.howtodoitfrugally.com. Click on the Resources for Writers link at the top of the page and scroll down to the list. I've even give you ultra-mini reviews of each of these sites. You are welcome to pay for additional services on these sites but IT IS NOT NECESSARY.
5. Post your release in your media room on your site. If you have no media room, consider getting one. In the meantime, post your most recent release(s) somewhere convenient. Or just use the material from your release to make a brief announcement. And, yes, be sure to includ the TIME you will be signing in your own releases and and on your website. That obviously doesn't work as well for a general release.
M E D I A R E L E A S E
Contact: Carolyn Howard-Johnson
E-mail: HoJoNews@aol.com
For Immediate Release
New Books Launched at West Hollywood Fair
Carolyn Howard-Johnson will introduce and sign her newly-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success at the West Hollywood Book Festival on Sunday, September 30, 2007 from 10 A.M. to 6 P.M at the West Hollywood Park, 647 N San Vicente Blvd.West Hollywood, CA 90069. Look for the Authors' Coalition and Red Engine Press booth.
Carolyn will also present "Reach for Your Dream: Prepare for Publication the Professional Way" at the fair's writers pavilion at 1 pm.
Other authors signing are Carol Wood, Janet Goliger, Christine Alexanians, Kevin Gerard, Margaret Danielak, Erica Stux, Leora Krygier, Walter Brasch, Jay Bern, Sona Ovasapyan, Michael Wallach, Nance Rosen ,and Carol J. Amato. Featured books include everything from nonfiction to poetry to genre fiction.
Howard-Johnson is also the author of This Is the Place, Harkening: A Collection of Stories Remembered, and Tracings, a chapbook of poetry. All are multi award-winners. She is an instructor for UCLA Extension's Writers' Program and has shared her expertise on publishing and writing at venues like San Diego State's world renowned Writers' Conference and Call to Arts! EXPO. She was recently awarded Woman of the Year in Arts and Entertainment by the California Legislature.
Learn more about Howard-Johnson at http://carolynhoward-johnson.com
More information on the West Hollywood Book Festival may be found at. http://www.westhollywoodbookfair.org/
For a schedule of author signing times go to http://www.authorscoalition.blogspot.com
Learn more about Authors' Coalition at http://www.authorscoalitionandredenginepress.com
####
Support material available on request
How Do I Make This Release My Own
You'll see that this release is written as if it were mine. Here are tips for utilizing the template. Those participating in the AC booth at the West Hollywood crows may adjust accordingly, but so might others:
1. You substitute your name for mine, trading it out from the list so mine is substituted for yours.
2. Insert your own bio template where mine is. Try to keep it short in best media release form and offer a link to your media kit for more information (or, if no link exists, offer to send it by attachement upon request as you see at the bottom of the release.
3. Do NOT send any release by attachment first time around. Most news outlets will not open e-mail with attachments. Also keep in mind that when you list exceptional accomplishments of a few other authors besides yourself you add credibility to your release.
4. Include your phone number (not shown here). Busy editors often cannot wait for answers by e-mail.
5. And, of course, use your OWN contact information. I can't answer questions about YOU intelligently. (-:
Or feel free to write your own media release. I am providing this template as a service only. For more precise instructions on writing media releases, varying them, getting a tad more creative, etc., refer to your copy of The Frugal Book Promoter: How to Do What Your Publisher Won't. Or find it on Amazon.
For your own release, use you name in the headline, especially for contacts with your local press. Also mention the town you live in for releases going to your local media.
What Do YOu Do with a Release
And, no, it isn't too early to send out a release. If you do it early, you can send reminders later. Send to:
1. local media
2. all your contacts, fans, even those who have already bought your book. You wouldn't want your old fans to think you are getting lax, would you? Just tell them in an introduction to circle their calendars.
3. the Internet groups you belong to (yahoogroups.com kinds of discussion groups)
4. at least a couple of the free media release disseminators like prleap.com. Find a list on my site www.howtodoitfrugally.com. Click on the Resources for Writers link at the top of the page and scroll down to the list. I've even give you ultra-mini reviews of each of these sites. You are welcome to pay for additional services on these sites but IT IS NOT NECESSARY.
5. Post your release in your media room on your site. If you have no media room, consider getting one. In the meantime, post your most recent release(s) somewhere convenient. Or just use the material from your release to make a brief announcement. And, yes, be sure to includ the TIME you will be signing in your own releases and and on your website. That obviously doesn't work as well for a general release.
M E D I A R E L E A S E
Contact: Carolyn Howard-Johnson
E-mail: HoJoNews@aol.com
For Immediate Release
New Books Launched at West Hollywood Fair
Carolyn Howard-Johnson will introduce and sign her newly-released The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success at the West Hollywood Book Festival on Sunday, September 30, 2007 from 10 A.M. to 6 P.M at the West Hollywood Park, 647 N San Vicente Blvd.West Hollywood, CA 90069. Look for the Authors' Coalition and Red Engine Press booth.
Carolyn will also present "Reach for Your Dream: Prepare for Publication the Professional Way" at the fair's writers pavilion at 1 pm.
Other authors signing are Carol Wood, Janet Goliger, Christine Alexanians, Kevin Gerard, Margaret Danielak, Erica Stux, Leora Krygier, Walter Brasch, Jay Bern, Sona Ovasapyan, Michael Wallach, Nance Rosen ,and Carol J. Amato. Featured books include everything from nonfiction to poetry to genre fiction.
Howard-Johnson is also the author of This Is the Place, Harkening: A Collection of Stories Remembered, and Tracings, a chapbook of poetry. All are multi award-winners. She is an instructor for UCLA Extension's Writers' Program and has shared her expertise on publishing and writing at venues like San Diego State's world renowned Writers' Conference and Call to Arts! EXPO. She was recently awarded Woman of the Year in Arts and Entertainment by the California Legislature.
Learn more about Howard-Johnson at http://carolynhoward-johnson.com
More information on the West Hollywood Book Festival may be found at. http://www.westhollywoodbookfair.org/
For a schedule of author signing times go to http://www.authorscoalition.blogspot.com
Learn more about Authors' Coalition at http://www.authorscoalitionandredenginepress.com
####
Support material available on request
Saturday, August 11, 2007
Author Signing Times at the West Hollywood Book Fair
This is the signing schedule for the 2007 West Hollywood Book Fair on Sunday, September 30, 2007 from 10 A.M. to 6 P.M at the West Hollywood Park, 647 N San Vicente Blvd.West Hollywood, CA 90069. Look for the Authors' Coalition and Red Engine Press booth.
10 am
Carol Wood and Walter Brasch (Carolyn Howard-Johnson Standing in for Brasch)
11 am
Janet Goliger and Jay Bern
Noon
Christine Alexanians and Sona Ovasapyan
1 pm
Kevin Gerard and Michael Wallach
2 pm
Margaret Danielak and Nance Rosen
3 pm
Erica Stux and Carol J. Amato
4 pm to 6 pm
Leora Krygier
10 am to 12:30 and 2:30 to 6 pm
Carolyn Howard-Johnson and Joyce Faulkner (note, these two authors will not have signing stations but will be available to sign their books.)
We hope to see many many readers. Writers! Drop by to see how Authors' Coalition has developed a successful booth format using value-added promotions. Carolyn Howard-Johnson will moderate a panel on publishing at 1 pm. at the writers' pavilion. Joyce Faulkner is one of the panelists.
A media release is available on request from Carolyn at HoJoNews@aol.com.
We hope to see many readers at the fair. Writers! Drop by to see how Authors' Coalition has develped a successful booth format using value-added promotions. Carolyn Howard-Johnson will moderate a panel on publishing at 1 pm at the writers' pavilion. Joyce Faulkner is one of the panelists.
10 am
Carol Wood and Walter Brasch (Carolyn Howard-Johnson Standing in for Brasch)
11 am
Janet Goliger and Jay Bern
Noon
Christine Alexanians and Sona Ovasapyan
1 pm
Kevin Gerard and Michael Wallach
2 pm
Margaret Danielak and Nance Rosen
3 pm
Erica Stux and Carol J. Amato
4 pm to 6 pm
Leora Krygier
10 am to 12:30 and 2:30 to 6 pm
Carolyn Howard-Johnson and Joyce Faulkner (note, these two authors will not have signing stations but will be available to sign their books.)
We hope to see many many readers. Writers! Drop by to see how Authors' Coalition has developed a successful booth format using value-added promotions. Carolyn Howard-Johnson will moderate a panel on publishing at 1 pm. at the writers' pavilion. Joyce Faulkner is one of the panelists.
A media release is available on request from Carolyn at HoJoNews@aol.com.
We hope to see many readers at the fair. Writers! Drop by to see how Authors' Coalition has develped a successful booth format using value-added promotions. Carolyn Howard-Johnson will moderate a panel on publishing at 1 pm at the writers' pavilion. Joyce Faulkner is one of the panelists.
Friday, August 3, 2007
General Call for West Hollywood Book Fair Participation
Dear LA Area Authors:
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Authors' Coalition has a few more opening for one-hour signing times at the West Hollywood Book Fair on Sunday, September 30, 2007.
Here are the benefits:
1. You get a time to sign and sell your book at the West Hollywood Book Fair, one of the fairs trafficked by Hollywood types including directors, producers, etc.
2. When you are not signing your book will be on display with order forms.
3. The booth will be a big showoff for you because it is:
a. a double booth
b. includes lighting
c. includes authors with GREAT cross-promotion instincts
d. the fee is lower than some fairs
4. Your $80 fee includes:
a. signing time
b. book display
c. a silver membership in Authors' Coalition (see www.authorscoalitionandredenginepress.com for the many perks of that membership)
d. the efforts of other motivated, promotion-minded authors. We all benefit from the efforts of the others.
e. personal (e-mail) guidance from me for your promotion efforts
f. we provide free books to be given with the sale of each signer's books, a nice encouragement for your fans to buy for the holidays early.
g. free promotional CDs are given to fair visitors to attract them to our booth
h. a video/slideshow will be running in the booth to attract visitors
6. If you are already an Authors' Coalition paid member, the cost is only I$60 for an hour. All those who participated in the last AC booth are already members.
So, for those who want to sign in West Hollywood on Sept. 30 (a one day fair only), this is what you need to do.
1. It is late so contact me at HoJoNews@aol.com. I'll give you an address for payment and will schedule you immediately.
2. Participation will be awarded on a first come, first served basis. There are only a few signing spots left, but they are all good times. I don't schedule for the last hour of the day, as an example.
Note: All signing authors and those who display are not encouraged but expected to promote. This is why our booths work better than others and better than going it alone. It is called cross-promotion. We will consider that if you participate in our AC/RedEnginePress booth, you will send out media releases, invite Southern California booksellers and librarians and utilize your personal list of anyone you know who lives anywhere from the Mexican border to San Francisco to the fair.
If you have questions regarding this e-mail, please post here and I will answer. We will all benefit from having all questions public--yes, even when I boo-boo. If you wish to unsubscribe from getting notices of any of my book/oriented events in the future, please just let me know.
Directors of Authors' Coalition are Pat McGrath Avery and Joyce Faulkner.
Very best,
Carolyn Howard-Johnson
Founder Authors Coalition
www.HowToDoItFrugally.com
PS:
Some of you may already be set to display at the fair because you qualified for that when you chose to participate in both the catalog and the CD program at the LA Times Festival of Books in April. If you wish to sign as well, there will be an additional charge.
Monday, July 30, 2007
West Hollywood Book Fair or What You Can Do to Promote Your Appearnce EARLY!
All Authors' Coalition's efforts are cross-proportional. That means we all benefit from the promotion each of the others does. So here is what anyone participating in a book fair can do six to eight weeks out.
1. Ready your media release. Check my HowToDoItFrugally website for a list of media release disseminators. Click on the tab at the top of the page that says "Resources for Writers" and scroll down. You'll even find my super-mini reviews of each site. Also be organizing your local list of contacts. Invite everyone, even those who have already purchased your book. They may need another for a gift, and they'll want to meet your fellow authors.
2. Some sample media releases will soon be coming your way. Jiggle them a bit to accommodate your own needs but do include the names of other participating authors. That helps search engines pick up your releases more frequently and gives your appearance credibility.
3. Janet Goliger, one of our booth signers, has volunteered to let us use her flyer as a template. That, too, will be coming to you.
4. Go to the Authors' Coalition site to pick up your logo. Use it on your website, in your newsletter, on your flyer, on your book's order forms, on your posters, etc. The possibilities are limitless. Please link any logo used on the web to: http://www.atuhorscoalitionandredenginepress.com.
5. Begin thinking about your order forms. All those with signing times will have their books shown in the booth on special bookshelves. A bood business card or order form should be available for visitors to pick up.
6. If you have a poster from the last AC Fair we did in Los Angeles, I saved it. If not, you may want to consider making one to specifications. More on that later.
7. Please share your promotion ideas with others. Click on the "Comment" link below. It's also a good place to ask questions.
Anyone who is interested in those last couple spaces available for this Sept. 30th fair can reach me for details at HoJoNews@aol.com.
Very best,
Carolyn Howard-Johnson
http://www.hotodoitfrugally.com
http://www.authorscoalition.blogspot.com
http://www.TheNewBookReview.blogspot.com
And my Sharing with Writers and Readers blog
1. Ready your media release. Check my HowToDoItFrugally website for a list of media release disseminators. Click on the tab at the top of the page that says "Resources for Writers" and scroll down. You'll even find my super-mini reviews of each site. Also be organizing your local list of contacts. Invite everyone, even those who have already purchased your book. They may need another for a gift, and they'll want to meet your fellow authors.
2. Some sample media releases will soon be coming your way. Jiggle them a bit to accommodate your own needs but do include the names of other participating authors. That helps search engines pick up your releases more frequently and gives your appearance credibility.
3. Janet Goliger, one of our booth signers, has volunteered to let us use her flyer as a template. That, too, will be coming to you.
4. Go to the Authors' Coalition site to pick up your logo. Use it on your website, in your newsletter, on your flyer, on your book's order forms, on your posters, etc. The possibilities are limitless. Please link any logo used on the web to: http://www.atuhorscoalitionandredenginepress.com.
5. Begin thinking about your order forms. All those with signing times will have their books shown in the booth on special bookshelves. A bood business card or order form should be available for visitors to pick up.
6. If you have a poster from the last AC Fair we did in Los Angeles, I saved it. If not, you may want to consider making one to specifications. More on that later.
7. Please share your promotion ideas with others. Click on the "Comment" link below. It's also a good place to ask questions.
Anyone who is interested in those last couple spaces available for this Sept. 30th fair can reach me for details at HoJoNews@aol.com.
Very best,
Carolyn Howard-Johnson
http://www.hotodoitfrugally.com
http://www.authorscoalition.blogspot.com
http://www.TheNewBookReview.blogspot.com
And my Sharing with Writers and Readers blog
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