Visit with these authors.
Let them sign your purchases.
Get a free book with your purchase while our supply lasts.
Come to the LA Times/UCLA Festiva of Books, Booths 610 and 611, Zone F, Near the Food Section on April 26 and 27, Saturday and Sunday!
Saturday
Two per table
Please note--some authors are signing both days.
10 am Carolyn Howard-Johnson and Joyce Faulkner
11 am Fred Ephraim and Deborah Amelon
Noon Danalee Buhler and Annette Fix
1 pm Christine Alexanians and Sona Ovasapyan (both poets)
2 pm Carol Wood and David H. Jones
4 pm Rey Ybarra, video photographer
Sunday
Two per table
10 am Annette Fix and Carolyn Howard-Johnson
11 am Fred Ephraim and Pam Kelly
Noon: Danalee Buhler and Barbara Crandall
1 pm : Carl Nelson and Patti Kokinos
2 pm David H. Jones
4 pm Rey Ybarra, video photographer
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Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Showing posts with label danalee buhler. Show all posts
Showing posts with label danalee buhler. Show all posts
Tuesday, April 15, 2008
Sunday, March 16, 2008
On Marketing and Essentials Like Parking!
I'll post these notes on marketing occasionally; they may make you think of things you can do to drive traffic to your segment. In so doing, of course, you benefit the entire booth. This is a cross promotion effort! (-: The note to me is in Roman, my answers are in bold.
Last November I was invited by the UCLA Native American Studies Program to speak at their 2-hour brown bag lunch series. The bookstore brought over 8 books but sold 14, the total number of people who attended the seminar lunch. I'm sending a special invitation to the department and letting them know that I'll be on campus Saturday and Sunday and offering them a special rate, even less than the Festival rate that I'll be offering. They will send out an announcement through their internal network and I hope to have a good showing on both days. UCLA has one of the largest Native American Studies programs in the U.S. so, for my book this is great.
ANSWER: This is great, targeted marketing, Danalee. The whole booth will benefit.
Will security care that I'm walking into the festival pulling a big black suitcase full of books, etc.? Will you have some sense of the best lot to park in to be close to your booth?
ANSWER: Remind me just before to give you all very specific parking instructions but for right now, parking is $8. and lot three is closest to our booth. It is near the corner of Hilgard and Sunset (northeast corner of campus). And, trust me, security will be EXPECTING people rolling big lots of books around campus!! (-:
By the way, before I forget. Make yourself a name tag that indicates you are a signing author. If you include a satin ribbon rosette (available at Stapes or Michaels I believe) you will be a standout! If anyone would like to volunteer to do this for the entire group, I will supply names. Otherwise, you're on your own. Methinks I have me hands full. (I think that's Irish for "I'm trying really hard to keep up my steam. (-: )
Thanks,
Danalee Buhler
You're welcome. Let's all think of the organizations that might be interested in our books right now! And be getting a list ready to send out invitations to the members!
Best,
Carolyn
------
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Last November I was invited by the UCLA Native American Studies Program to speak at their 2-hour brown bag lunch series. The bookstore brought over 8 books but sold 14, the total number of people who attended the seminar lunch. I'm sending a special invitation to the department and letting them know that I'll be on campus Saturday and Sunday and offering them a special rate, even less than the Festival rate that I'll be offering. They will send out an announcement through their internal network and I hope to have a good showing on both days. UCLA has one of the largest Native American Studies programs in the U.S. so, for my book this is great.
ANSWER: This is great, targeted marketing, Danalee. The whole booth will benefit.
Will security care that I'm walking into the festival pulling a big black suitcase full of books, etc.? Will you have some sense of the best lot to park in to be close to your booth?
ANSWER: Remind me just before to give you all very specific parking instructions but for right now, parking is $8. and lot three is closest to our booth. It is near the corner of Hilgard and Sunset (northeast corner of campus). And, trust me, security will be EXPECTING people rolling big lots of books around campus!! (-:
By the way, before I forget. Make yourself a name tag that indicates you are a signing author. If you include a satin ribbon rosette (available at Stapes or Michaels I believe) you will be a standout! If anyone would like to volunteer to do this for the entire group, I will supply names. Otherwise, you're on your own. Methinks I have me hands full. (I think that's Irish for "I'm trying really hard to keep up my steam. (-: )
Thanks,
Danalee Buhler
You're welcome. Let's all think of the organizations that might be interested in our books right now! And be getting a list ready to send out invitations to the members!
Best,
Carolyn
------
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Thursday, March 13, 2008
Question on Book Fair Book Sales Answered
Hi Carolyn,
Thanks again for all of your helpful emails about the festival. My book, Running From Coyote: A White Family among the Navajo, is receiving some great reviews. You can see Tony Hillerman's comment, as well as the Discovery Kirkus Review on my web site: danaleebuhlerwriter.com
I have a couple of questions.
QUESTION: First, I plan to bring 40 books with me for the signing. In your experience, is that too many, too few? If I need more, I need to order them now from the publisher.
ANSWER: You'll be getting a notice on this soon. But yes, 40 would probably do it. It is a hard thing to know, however, because the LA Times/UCLA Festival of Books attracts 135,000 visitors (among them directors, producers, etc) so anything can happen. So much depends on:
1. the title
2. the author (if he/she is recognized by some and if he/she has learned/knows how to relate to people walking by)
3. the amount of promotion the author has done both in general and for the signing
4. the price of the book.
Also, keep in mind that, though we would all like to sell lots of books at this fair, fairs in general are about, yep! exposure and credibility among readers. So, think sales, certainly. But keep in mind that what you are really after is to be associated with this fair (LA Times and UCLA and Authors' Coalition!) and to use it has a vehicle to contact bookstores, contact media, contact libraries, contact readers.
Let the world know that you will be featured author at the AC booth at the LA Times/UCLA Festival of Books!
QUESTION: Secondly, I have two laminated 11x17 inch "Meet the Author" posters which I plan to add an 8x11 inch author photo. I will hang these on the booth. Can I use these instead of the requested 14x16 inch poster? I will pick them up by closing on Sunday.
ANSWER: Yes, but you would need to get some grommets in them so we can string wire through them. That's how they get hung. And we do the hanging, around the top of the booth. If you want to keep one to use when you're signing (stand it on the table near your book display, as an example) that would work. One for the permanent display in the booth (hung by wire) and one for your display as you sign. )
QUESTION: I was planning on bringing my own cash box and handle my own sales. Is that how it's done? That's not a problem for me. I have some old fashion candy give-a-ways for my 1950's memoir. I will also bring my 3x4 foot Navajo rug for display on the signing table.
ANSWER: Yes, that's it exactly. Each author is in charge of his/her own little table area, his/her own book sales.
COMMENT: Finally, I will provide ten books for your give-a-way program.
RESPONSE: That the booth offers a f r e e book to people who buy books from any of the authors (while supplies last) obviously makes it possible for people to see your book even when it isn't your turn at signing. Thank you. That's a nice incentive for our readers to buy others' books and so appreciated by all. Thank you, Dana.
I will have the items listed in your last email ready to mail to you around the first of April. I look forward to meeting you.
Danalee Buhler
SUGGESTION: This blog is made available to all authors so they can learn more about planning for fairs. Go back and see what we've done in the past, how they might be applied to any fair or booth you might be planning.
-----
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
Thanks again for all of your helpful emails about the festival. My book, Running From Coyote: A White Family among the Navajo, is receiving some great reviews. You can see Tony Hillerman's comment, as well as the Discovery Kirkus Review on my web site: danaleebuhlerwriter.com
I have a couple of questions.
QUESTION: First, I plan to bring 40 books with me for the signing. In your experience, is that too many, too few? If I need more, I need to order them now from the publisher.
ANSWER: You'll be getting a notice on this soon. But yes, 40 would probably do it. It is a hard thing to know, however, because the LA Times/UCLA Festival of Books attracts 135,000 visitors (among them directors, producers, etc) so anything can happen. So much depends on:
1. the title
2. the author (if he/she is recognized by some and if he/she has learned/knows how to relate to people walking by)
3. the amount of promotion the author has done both in general and for the signing
4. the price of the book.
Also, keep in mind that, though we would all like to sell lots of books at this fair, fairs in general are about, yep! exposure and credibility among readers. So, think sales, certainly. But keep in mind that what you are really after is to be associated with this fair (LA Times and UCLA and Authors' Coalition!) and to use it has a vehicle to contact bookstores, contact media, contact libraries, contact readers.
Let the world know that you will be featured author at the AC booth at the LA Times/UCLA Festival of Books!
QUESTION: Secondly, I have two laminated 11x17 inch "Meet the Author" posters which I plan to add an 8x11 inch author photo. I will hang these on the booth. Can I use these instead of the requested 14x16 inch poster? I will pick them up by closing on Sunday.
ANSWER: Yes, but you would need to get some grommets in them so we can string wire through them. That's how they get hung. And we do the hanging, around the top of the booth. If you want to keep one to use when you're signing (stand it on the table near your book display, as an example) that would work. One for the permanent display in the booth (hung by wire) and one for your display as you sign. )
QUESTION: I was planning on bringing my own cash box and handle my own sales. Is that how it's done? That's not a problem for me. I have some old fashion candy give-a-ways for my 1950's memoir. I will also bring my 3x4 foot Navajo rug for display on the signing table.
ANSWER: Yes, that's it exactly. Each author is in charge of his/her own little table area, his/her own book sales.
COMMENT: Finally, I will provide ten books for your give-a-way program.
RESPONSE: That the booth offers a f r e e book to people who buy books from any of the authors (while supplies last) obviously makes it possible for people to see your book even when it isn't your turn at signing. Thank you. That's a nice incentive for our readers to buy others' books and so appreciated by all. Thank you, Dana.
I will have the items listed in your last email ready to mail to you around the first of April. I look forward to meeting you.
Danalee Buhler
SUGGESTION: This blog is made available to all authors so they can learn more about planning for fairs. Go back and see what we've done in the past, how they might be applied to any fair or booth you might be planning.
-----
Blogging by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). Learn more at both the AC site and Carolyn's website, www.howtodoitfrugally.com and her blogs:
www.thefrugaleditor.blogspot.com
www.sharingwithwriters.blogspot.com
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