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The Magic of Cross-Promotion How To Do It Frugally Style

A Retrospective of the Doings at the LA Times Festival of Books

Wednesday, February 25, 2009

What Do You Put in a Book Fair Booth--Let Our Authors Help You!

Promotional Training: Your Signs

From Christine Alexanians

Here is what you'll need in terms of signs for your appearance at the Authors' Coop booth at the LA Times/UCLA Festival of Books.

There are two aspects to your signage. What you put on the table with your books and the poster for the booth. Both will be part of the display pack you will be sending to me. (I'll send you the deadline for this is another e-mail.)

Signs for your portion of the signing table

There is not much to tell you about these. They should use few words, be bright in color if possible, list any specials you want to offer and you should have some way to make them stand upright. Kinko's has easels that can be adhered to the back of poster board or any other material you choose for your signs. You may have separate easels of your own. You may choose to make them as tent cards. Keep in mind that, as an incentive, our booth provides a free book to customers who buy your books while supplies last. And, yes, we will accept copies of your books for that if you wish to contribute slightly damaged copies or whatever. (-:

Your posters for the booth

It is time to produce your posters.These get hung around the edge of the booth. They are not required. And they are a bit expensive (Between $50 to $75 at Kinko's). It is your choice to have one or not, but keep in mind that these will not be returned to you. You can retrieve them at the end of the fair, when we dismantle the booth.

This is how to do it.

~~It should be 14 inches wide and 16 inches long. (Do not reverse this. Your poster should run vertically!

~~It should be an image of your book. You can add a few words like "Award-Winning" but I strongly suggest you keep words to a minimum. Let your book cover speak for itself. You want people to be exposed to that image over and over again. If you choose to use words, they should be large. People will be reading the signs from a distance.

~~Your poster must be laminated. Kinko's can do that for you.

~~Your poster must have grommets in the UPPER two corners. These are little holes with metal around them. Like the ones your shoelaces go into. That is how we hang the posters. If your poster does not have grommets, it may not get displayed.

This poster must be sent to me on or about April 1. But, please not before.

Do not send the signs for your table display; bring them with you along with your books to sell. (More about that later.). Your package to me will include:

1. Your poster.

2. A copy of your book.

3. Your bookmarks or business cards.

4. A holder for business cards (very inexpensive at Kinko's)

5. Order forms. These include a way for people who see your book when you're not signing and want to order it from you. It should give them all the details needed to do so, including where to mail the order or how to do it on the Web. Use an order form from a catalogue as a sample if you are unsure. Be sure to tell them how you will accept payment. Check, money orders, credit cards? If you prefer orders go to your distributor or publisher? Etc. These should be about 4 x 6 inches--about index card size or a little larger. DO NOT SEND FULL SHEETS. I WILL USE THEM BUT YOUR DISPLAY SPACE WILL NOT LOOK VERY NICE IF YOU HAVE PAGES 81/2 X 11 IN IT.

REMINDER; NONE OF THESE MATERIALS WILL BE RETURNED. They will be donated to a library if you do not pick them up at 5 pm on Sunday.


If you have suggestions to share with others, please leave them as a comment on the blog. (-:

Christine Alexanians
Author of It's Spring. It Snows, a chapbook of poetry
Signup for my booth at the UCLA Festival of Books

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